Building e-commerce websites with SquareSpace

We’ve used SquareSpace on and off again for strategic brand activation projects and e-commerce websites. Certain companies benefit from ONE platform for all your needs – small businesses, 1-2 person shows, product driven and art driven showcases and start-ups. While we LOVE WordPress for its search engine optimization and easy Googlization programs, if money is…

Read more

Why launch a WordPress Website?

In the world of ever changing, evolving technology, it’s harder to launch an activate your brand’s website and get found on search engines organically. Search engine optimization and Google advertising and online marketing can get expensive for start-ups. Survival of the fittest means those with either venture-capital backing, private family investors, angel investors or deep…

Read more

How to add a new user to your WordPress Site

How To Add A New User Go to your WordPress admin page and log in to your website. https://www.youdomain.com/wp-admin If you’re not sure of your password, you can click “Lost Password” to reset it. Now that you’re in the WordPress dashboard, click on Users in the left sidebar. Towards the top of the screen, click Add New.…

Read more

accessiBe

What is accessiBe? accessiBe is the leading AI-powered web accessibility solution that makes websites accessible to people with disabilities, and compliant with the WCAG, ADA, and other accessibility legislation. By using AI and automation, accessiBe signficantly reduces costs and time, making web accessibility achievable for all businesses. MAKING THE WEB INCLUSIVE FOR ALL The #1 Automated …

Read more

WordPress Market Share: Usage Stats, Facts, & Research (2022)

How Popular is WordPress? Thanks WPbeginner for putting together this update for all to benefit. If you are a WordPress developer or just getting started with WordPress, you MUST begin your journey with WordPress Beginner! To learn more, see our article about the history of WordPress. WordPress is immensely popular and is used by millions of…

Read more

What are SERPs? Search Engine Results explained by SEMRush.com

Thank you Nikolai Boroda for brilliantly weaving this perfect article. Many of our clients ask the same questions and thankfully we have some valuable explanations. I could not have put this better. Folks, if you don’t already follow SEM Rush’s blog or use SEMrush, well, you are missing something from your Search Engine Optimization plan!…

Read more

One Signal – Website Push Notifications for Blog Subscribers & more

OneSignal Platform OneSignal is one of the fastest & most reliable services to send push notifications, in-app messages, SMS, and emails to your users on mobile and web. Know how some sites on Safari and Chrome ask you if you would like updates from their website? THIS IS IT! Want THE Guide on how to…

Read more

Getting SiteGround support

Broekman is here to help as well! For our clients, we provide web hosting, cPanel, FTP, email and Wordpress management/maintenance support. We get it. Things happen. We know that hiccups happen.  Lucky for you, we deliver the best methodologies to reverse engineer a fix because we’ve already been through the trial and error. There really…

Read more
google logo

Googlization is the key to your digital marketing success

Googlization Action Plan In the coming week, we will unveil dedicated pages for each of these amazing programs. SEO Package – every Google program starts here. This assume that you’ve got a website and a business to promote. Be it a service, product or non-profit, you’re going to need to rank in Google to survive! …

Read more

Real Estate Marketing – 36 digital marketing, advertising & PR tips

You’re looking for a strategy to drive more people to you and your company and increase profits. We understand how to give you an edge over your competitors and enable you to reach people through a variety of tactics. We can not only help you generate new leads and land new deals, but we can…

Read more
google logo

Google Site Kit – Analytics, Search Console, AdSense, Speed

Site Kit is the official WordPress plugin from Google for insights about how people find and use your site. Installing this one plugin and connecting ALL your Google products is a key to WordPress successful tracking Analytics, Search Console, AdSense, PageSpeed Insights and Tag Manager ALL IN ONE PLACE – a one-stop shop solution to…

Read more

WordPress 5.6.2 – what you need to know

Welcome to WordPress 5.6.2. WordPress 5.6.2 brings you countless ways to set your ideas free and bring them to life. With a brand-new default theme as your canvas, it supports an ever-growing collection of blocks as your brushes. Paint with words. Pictures. Sound. Or rich embedded media. Maintenance and Security Releases Version 5.6.2 addressed 5 bugs.…

Read more
siteground hosting

WordPress Hosting with Siteground

We partnered with SiteGround on more than 10 WordPress websites and have had an incredible experience. As much as we love loyalty to platforms with wonderful customer services (and fast cars) from the past, we are finding there are highly reliable partners that serve all clients needs. What we digg? Caching and Cloudflare included SSL…

Read more

Checking WordPress website for compatibility before upgrading PHP to 7.X

If you are an digital marketing agency and you find yourself with a new client that has an older WordPress website having performance issues (or if you yourself are starting a new job managing an existing WordPress website, but not sure what’s wrong), I HIGHLY recommend that you start with an AUDIT of the website…

Read more

WordPress 5.2.2 Update

Welcome to WordPress 5.2.2 Congratulations on updating to WordPress 5.2.2! This update makes it easier than ever to fix your site if something goes wrong. Version 5.2.2 What’s NewCreditsFreedomsPrivacy Maintenance and Security Releases Version 5.2.2 addressed 13 bugs. For more information, see the release notes. Version 5.2.1 addressed 33 bugs. For more information, see the release notes. Keeping Your Site…

Read more
google logo

Search Engine Optimization (SEO) Starter Guide

If you’re interested in improving your site’s appearance on Google Search, and you’re willing to put in a little time learning about search engine optimization (SEO) and Search Console, here is your getting started guide. You don’t need to understand HTML or coding, but you do need to spend some time thinking about how your site…

Read more

Free Add Event to Calendar Button

We just discovered Eventable! Share unlimited events in any email, website, or social network with your own link and embeddable button. Works with everything from Gmail to Outlook, WordPress to Squarespace, MailChimp to Constant Contact, and more! Yes there paid and enterprise version as well. See Plans & Pricing: https://www.eventable.com/pricing/ Get FREE button

Read more

Schedule an Appointment

Acuity Scheduling is your online assistant, working 24/7 to fill your schedule. Looking to drive your (or your client’s) lead generation website funnel and entice folks with a “Schedule a Call”, “Free Consultation” or “Book an Appointment” approach? We are loving Acuity Scheduling. Sign up here and I believe we can get discount codes for…

Read more
WordPress 5.1

What’s new with WordPress 5.1

Welcome to WordPress 5.1 You’ve successfully upgraded to WordPress 5.1! Following WordPress 5.0—a major release which introduced the new block editor—5.1 focuses on polish, in particular by improving overall performance of the editor. In addition, this release paves the way for a better, faster, and more secure WordPress with some essential tools for site administrators and…

Read more
Really Simple SSL WP Plugin

How to setup Google Analytics and Google Search Console/Webmaster Tools

Big thank you to Really Simple SSL for developing an amazing plugin that successfully forces every SSL Certificate we launch and enables https:// to kick in. This post is directly from their website! Follow these to a T! Oh wait, If you didn’t already install Really Simple SSL after Getting your SSL certificate, download here…

Read more
wordpress 5.0

How to disable Gutenberg – How to fix Website after WordPress 5.0 Update

WordPress 5.0 “broke” our sites. But not really… As part of our WordPress maintenance programs, we handle updating WordPress & plugins constantly for our clients. Yes, after WordPress 5.0 Gutenberg was installed, we did find editing pages and posts rather challenging. The platform is amazing if you are launching a brand new website or blog.…

Read more
Broekman Communications - marketing & PR agency

End of Life of PHP 5 – Upgrade to PHP 7 by 12-31-18

Big thank you and shout out for WordFence for monitoring, managing, education and publishing key invaluable articles that help webmasters, website developers and website managers around the world protect their clients and their websites! 🙂 Next steps: 1. As always, before I do anything, ensure back-ups of website & database are in place so that…

Read more

Digital Marketing Agency – Preliminary Scope of Work

We’ve seen a surge in referrals asking for proposals. We therefore created this page to help with intake interviews and preliminary scope of work to determine what tactics are key to our collaboration. Below is a quick preliminary scope of work list to guide our collaboration. Transform brands and professionalize corporate culture. Encourage collaborative environments.…

Read more

Key to Successful Communication and Collaboration

Stumbled on this Linkedin Article written back on October 2, 2014. Still just as relevant as ever. Definitely some morsels of value here. MUCH good energy for successful collaborations!  When I was at Universal Studios Television, I worked closely with our internal “creative” department producers, website developers and marketing agencies to develop breakout websites, flash sites,…

Read more
wordpress

Vaughan – Welcome to WordPress 4.7

Welcome to WordPress 4.7 Presenting Twenty Seventeen A brand new default theme brings your site to life with immersive featured images and video headers. Twenty Seventeen focuses on business sites and features a customizable front page with multiple sections. Personalize it with widgets, navigation, social menus, a logo, custom colors, and more. Our default theme for…

Read more

9 Hidden Features in the WordPress Media Library Only Power Users Know

Discovered amazing article written by Tom Ewer of wpmudev! Solid resources & tips here. READ BELOW! https://premium.wpmudev.org/blog/wordpress-media-library-hidden-features/ Published on September 12, 2015 HIGHLIGHTS Can use as FREE image compression tool Create central repository of all images for project Quick editing tools for work on the road (vs using Photoshop, Lightroom, Illustrator, etc.) Using FREE downML – Download Media…

Read more

Creating an ADA-compliant website

[quoteicon author=””]Special thanks to Nicole Nash, Web Designer at TechRepublic for a putting together a SOLID good summary and checklist!!! Reposting this amazing content as a resource for clients who are interested and are prioritizing. [/quoteicon] Title III of the Americans with Disabilities Act (ADA) requires that businesses and nonprofit services providers make accessibility accommodations to…

Read more

Happy New Year officially!

2016 is off to a fantastic start. We are in the process of building a new platform to showcase our agency. Take a sneak peak here: http://www.broekman.agency We’ve been busy rebranding & repackaging a few. Take a look here: Repackaged Organic Communication, our partner company http://organiccomm.com Check out the amazing book on Successful Happy Lawyering co-written by Lee Broekman,…

Read more

ThinkStockPhotos.com and iStockPhotos.com – Getty Images

We use both ThinkStockPhotos.com AND iSTOCKPHOTO.COM for your Stock Photo needs ThinkStockPhotos.com is $299 for a one-month subscription. StockPhoto is $399 for a one-month subscription. You definitely have access to a “greater variety” on iStockPhoto, but BOTH usually meet average needs. Some of our clients have to move to a per image license basis as…

Read more

How to transfer domain from Register.com to GoDaddy.com

TRANSFER AWAY FROM REGISTER.COM For those that need help with transferring their website domain from Register.com to GoDaddy, here’s the link to a how-to page on GoDaddy.com…. conveniently copied here for your convenience. https://www.godaddy.com/help/transfer-away-from-registercom-8033 Before you can transfer your domain name registered with Register.com to us, you need to prepare your domain name so it…

Read more

Paypal – DPRP is Disabled.

Let’s start from the beginning. DPRP stands for DirectPayment Recurring Payments. It’s a module that enables you to have multiple payments, subscriptions and recurring payments with your shopping cart forms when using PayPal API integrated. For instance, we use PayPal with our favorite 3rd party form company, JotForm (www.jotform.com). Been using them for YEARS, if not…

Read more

Dropbox adds commenting feature – a better way to get feedback!

We know working with multiple people can be difficult. With conversations scattered across email threads and chat windows, feedback can get lost and it can take forever to get everyone on the same page. That process just got much simpler. Now you can post comments to files on the Dropbox website — so conversations stay…

Read more

WordPress Maintenance and Security

WORDPRESS MAINTENANCE & UPGRADES For over 10 years, we’ve been developing, managing, updating and moderating WordPress-based websites. One thing we’ve learned along the way, similar to ANY website and ANY content management system, keeping the foundation integrity solid requires minimal, but constant digital TLC = aka love, care and maintenance (like any relationship!). In today’s digital…

Read more

WordPress maintenance

WORDPRESS MAINTENANCE & UPGRADES For over 10 years, we’ve been developing, managing, updating and moderating WordPress-based websites. One thing we’ve learned along the way, similar to ANY website and ANY content management system, keeping the foundation integrity solid requires minimal, but constant love and care = AKA maintenance.As part of our one-off or monthly retainers,…

Read more

Web Safe Fonts

BIG SHOUT OUT TO CSSFONTSTACK.com for putting this together! What are Web Safe Fonts? Web safe fonts are fonts that are pre-installed by many operating systems. While not all systems have the same fonts installed, you can use a web safe font stack to choose several fonts that look similar, and are installed on the…

Read more

Heatmaps – tracking what visitors click on your website

Tracking visitors with Google Analytics or Statcounter is one thing, but really understanding what catches their eye and what they click on? COME ON, you totally want to know. WELL thanks to APPSUMO, we’ve got a free wordpress plugin to install. Heat maps with 1-click will show you instantly where people are clicking so you…

Read more

WCAG 2.0 Checklist

Special thanks again to WebAIM for developing this WCAG 2.0 Checklist for HTML documents http://webaim.org/standards/wcag/checklist NOTE: The following is NOT the Web Content Accessibility Guidelines (WCAG) 2.0. It is, however, a simple checklist that presents our recommendations for implementing HTML-related principles and techniques for those seeking WCAG 2.0 conformance. Guidelines for using this checklist: This checklist cannot be used…

Read more

Website Checklist for Section 508 Compliancy

Special thanks to WEBAIM.org for publishing the first real extensive easy to navigate list of compliancy with simple Pass/Fail explanations. GREAT JOB! Original found here: http://webaim.org/standards/508/checklist Part 1: HTML The following standards are excerpted from Section 508 of the Rehabilitation Act, §1194.22. The pass/fail criteria in this document represent an interpretation of Section 508 web standards. This…

Read more

New domains available

Hundreds of new domain extensions have now become available to the general public! Go to web.broekmancomm.com to buy your domain!! This gives brands, companies, individuals and organizations ability to own shorter domains! BE SAVVY NOW! MORE COMING SOON Like .LUXURY & others! For instance, we just purchased these: Broekman.agency Broekman.marketing NEW GLTDS now available in 2014:…

Read more

Law Firm Marketing

Specializing in Marketing for Attorneys, Law Firms & Legal Industry Professionals BRANDING & IDENTITY CAMPAIGNS Establishing strong a brand image is an important factor in winning business and is just as important as origination. Having a firm logo, website and online brand that stands the test of time is critical. Couple that with an impeccable…

Read more

Search Engine Optimization

SEO is real strength of ours. We have a proven track record with SEO basics as part of our Wordpress Website Development projects. We follow many benchmark best practices. We deploy plugins to strengthen site content, communicate better with bots, yield better search engine results and get 1st page ranking quickly. We offer a number of ways to do “after market” SEO programs. Core focus is to yield some natural great ‘organic search’ strength!

Read more