Jeremy Broekman has run dozens of campaigns for the entertainment industry as well as launched nonprofit campaigns used a variety of billboards, outdoor advertising, DOOH (digital out-of-home) advertising, bus benches, poster ads, bus terminals and more.
First and foremost any good campaign starts with doing your research and understanding who you want to reach – who is your target demographic.
Next comes figuring out the real calls to action – what do you want them to do. Why are you reaching them and what is the desired next step? Do we want them to visit your website to sign up for a program, hire you, enroll in a program, buy a product? These calls to action have to be strategically placed.
There is a different with understanding HOW people may interact with your ad as well. If you have a billboard that is only accessible and visible while folks are driving in high traffic areas, it is strategic to have a simple message with a simple call to action. People can’t remember everything, but if you’ve left an impression, the memory will job to grab that URL quickly. If your poster or bus bench is in a highly trafficked area to passersby, installing a QR code (with a trackable UTM of course!) directing people to your app, your landing page or your trackable website will be smart and strategic.
Next comes the creative.
WHO you are targeting and understanding what they will appreciate is key. Planning creative that is broad enough for multiple markets or tailoring for different regions of the city or State or country are also key. However, with proper strategy, messaging and thought, sometimes ONE size can FIT ALL!
OBJECTIVE + STRATEGY + PLAN = RESULTS
In today’s fast-paced world, capturing attention is more challenging—and more crucial—than ever. Your brand’s message needs to cut through the noise and resonate with your target audience in an instant. That’s where we come in.
At BROEKMAN, we specialize in creating impactful, high-visibility billboard and Digital Out-of-Home (DOOH) advertising campaigns that not only grab attention but also leave a lasting impression. Here’s why you should choose us to elevate your client’s advertising game:
1. Expertise and Experience
Our team of seasoned professionals has years of experience crafting compelling billboard and DOOH campaigns. We understand the nuances of different media formats and know how to maximize their potential to achieve your marketing goals.
2. Creative Excellence
We believe in the power of creativity to transform ordinary ads into extraordinary experiences. Our hard-working creative team works tirelessly to develop visually stunning and emotionally engaging content that resonates with viewers and drives action.
3. Strategic Targeting
Effective advertising is about reaching the right people at the right time. We use advanced data analytics and market research to ensure your ads are strategically placed in high-traffic locations and at optimal times, maximizing exposure and engagement.
4. Cutting-Edge Technology
Our agency leverages the latest technology to enhance the effectiveness of your campaigns. From dynamic digital billboards that change with real-time data to interactive DOOH installations, we use innovative solutions to create memorable and measurable advertising experiences.
5. Proven Results
We don’t just promise results—we deliver them. Our track record speaks for itself, with numerous successful campaigns that have significantly boosted brand awareness, customer engagement, and sales for our clients.
6. Comprehensive Service
From concept development to execution and performance tracking, we provide end-to-end services to ensure your campaign’s success. Our dedicated account managers work closely with you to understand your objectives and tailor our approach to meet your specific needs.
7. Client-Centric Approach
At BROEKMAN, you are our top priority. We pride ourselves on our client-centric approach, offering personalized service and maintaining open lines of communication to ensure we exceed your expectations at every step.
Let’s Make an Impact Together
Don’t let your brand blend into the background. Let BROEKMAN help you create powerful billboard and DOOH advertising that stands out and drives results. Contact us today to schedule a consultation and discover how we can take your advertising to new heights.
