Resources, Tools, Advice & Thoughts

Search Engine Optimization

SEO is real strength of ours. We have a proven track record with SEO basics as part of our Wordpress Website Development projects. We follow many benchmark best practices. We deploy plugins to strengthen site content, communicate better with bots, yield better search engine results and get 1st page ranking quickly. We offer a number of ways to do “after market” SEO programs. Core focus is to yield some natural great ‘organic search’ strength!

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Social Media Consulting

SOCIAL MEDIA CAMPAIGN DEVELOPMENT + MODERATION.  Brand Management & Online Marketing  Online PR & Publicity  Social Media Campaign Development  Networking & Moderation  Community Engagement Marketing  Consulting Want to see my PINTEREST Board approach to showing you things we care about? pinterest.com/broekmancomm/social-media/   Author Social Media Plan. From Situation Assessment…

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How to download your google plus photos

April 2, 2019 Deadline! Time is running out! We used Google+ for years building up photo albums for portfolios and unknowingly of course helping our SEO in the early days. Hate to lose some wonderful content. Want to download yours? Here’s how: Download your Google+ data https://support.google.com/plus/answer/1045788?hl=en You can export and download your Google+ data,…

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google logo

Search Engine Optimization (SEO) Starter Guide

If you’re interested in improving your site’s appearance on Google Search, and you’re willing to put in a little time learning about search engine optimization (SEO) and Search Console, here is your getting started guide. You don’t need to understand HTML or coding, but you do need to spend some time thinking about how your site…

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Free Add Event to Calendar Button

We just discovered Eventable! Share unlimited events in any email, website, or social network with your own link and embeddable button. Works with everything from Gmail to Outlook, WordPress to Squarespace, MailChimp to Constant Contact, and more! Yes there paid and enterprise version as well. See Plans & Pricing: https://www.eventable.com/pricing/ Get FREE button

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LinkedIn Marketing Agency

BROEKMAN communications is a 10+ year Linkedin Marketing Agency specializing in setting up your personal profile, Company Pages, Slideshare, Groups, Showcase Pages, Sponsored Updates and LinkedIn Ads. Posting Use posting to share your professional expertise, experiences and anecdotes with your connections and the larger community. Posts are a quick way of staying connected with your…

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Linkedin for Business

Linkedin is a central part of our Lead Generation, Thought Leadership, Building Personas/profiles and Business Development funnel for our clients. While we value many social media platforms, we highly recommend to lay a strong foundation with a platform that makes it possible to effectively showcase your thought leadership. LinkedIn offers prime real estate for doing…

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Schedule an Appointment

Acuity Scheduling is your online assistant, working 24/7 to fill your schedule. Looking to drive your (or your client’s) lead generation website funnel and entice folks with a “Schedule a Call”, “Free Consultation” or “Book an Appointment” approach? We are loving Acuity Scheduling. Sign up here and I believe we can get discount codes for…

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Linkedin Pages – Playbook

Big thanks to Linkedin Marketing Solutions for engaging and equipping agencies like ours with the right tools and resources. Download the Enterprise Playbook Whether you’re in HR and manage a team to advance your talent brand, or in social media and manage a team to promote your corporate brand, this quick read offers actionable guidance…

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WordPress 5.1

What’s new with WordPress 5.1

Welcome to WordPress 5.1 You’ve successfully upgraded to WordPress 5.1! Following WordPress 5.0—a major release which introduced the new block editor—5.1 focuses on polish, in particular by improving overall performance of the editor. In addition, this release paves the way for a better, faster, and more secure WordPress with some essential tools for site administrators and…

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Really Simple SSL WP Plugin

How to setup Google Analytics and Google Search Console/Webmaster Tools

Big thank you to Really Simple SSL for developing an amazing plugin that successfully forces every SSL Certificate we launch and enables https:// to kick in. This post is directly from their website! Follow these to a T! Oh wait, If you didn’t already install Really Simple SSL after Getting your SSL certificate, download here…

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wordpress 5.0

How to disable Gutenberg – How to fix Website after WordPress 5.0 Update

WordPress 5.0 “broke” our sites. But not really… As part of our WordPress maintenance programs, we handle updating WordPress & plugins constantly for our clients. Yes, after WordPress 5.0 Gutenberg was installed, we did find editing pages and posts rather challenging. The platform is amazing if you are launching a brand new website or blog.…

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Foursquare Executive Relocation

Foursquare Executive Relocation

On the approximate 17th Anniversary of its launch, I proudly present my first website produced solely by my own hands. Screenshots below!  www.broekmancomm.com/foursquare From July 2001 to May 2002, I served as Marketing Director of FourSquare Executive Relocation’s Amsterdam, The Netherlands offices. I was recruited to establish and launch their new corporate identity and branding campaign…

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Broekman Communications - marketing & PR agency

End of Life of PHP 5 – Upgrade to PHP 7 by 12-31-18

Big thank you and shout out for WordFence for monitoring, managing, education and publishing key invaluable articles that help webmasters, website developers and website managers around the world protect their clients and their websites! 🙂 Next steps: 1. As always, before I do anything, ensure back-ups of website & database are in place so that…

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Digital Marketing Agency – Preliminary Scope of Work

We’ve seen a surge in referrals asking for proposals. We therefore created this page to help with intake interviews and preliminary scope of work to determine what tactics are key to our collaboration. Below is a quick preliminary scope of work list to guide our collaboration. Transform brands and professionalize corporate culture. Encourage collaborative environments.…

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Real Estate Publicist Jeremy Broekman

Branding Agency near me

At the crossroads of strategy and return on engagement/return on investment, BROEKMAN communications delivers strategic brand and identity campaigns. We’ve worked with 100s of clients over a nearly 20 year period. As tech-savvy, innovative and hard-working GenXers at heart coupled with the drive, motivation, determination and persistence of hit-the-ground-running prove-yourself 20-somethings, we’ve got the perfect…

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facebook advertising

How to Add Facebook Pixels to WordPress-based website

Using Facebook with WordPress When we want to really track how Facebook ads are performing on websites we manage and get a deeper understanding of our audience interaction and, of course, determine success of campaigns…. getting a pixel installed on your site will LINK that advertising from Facebook with your website’s visitor traffic information. The…

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corporate retreats

Leadership Summits & Corporate Retreats

We create meaningful opportunities for your team to think together and collaborate effectively. Our sessions build connection, inspire creativity, enable clarity and drive commitment. Your management/leadership team will achieve a greater sense of personal buy-in, purpose and passion to drive the business successfully into 2018 and beyond. CONNECTION | INNOVATION | CLARITY | COMMITMENT We…

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reviews and reputation management

How to Write a Google, Yelp, Facebook and Linkedin Review

The below examples are for a recent client, but can be applied to ANY client or vendor. Share the love. Give meaningful positive feedback. Especially when hardworking people work well for you! Be fair, be respectful, be courteous and be friendly; treat others as you want to be treated. Don’t use as a “teaching” opportunity…

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digital marketing agency expert jeremy broekman

Key to Successful Communication and Collaboration

Stumbled on this Linkedin Article written back on October 2, 2014. Still just as relevant as ever. Definitely some morsels of value here. MUCH good energy for successful collaborations!  When I was at Universal Studios Television, I worked closely with our internal “creative” department producers, website developers and marketing agencies to develop breakout websites, flash sites,…

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wordpress

Vaughan – Welcome to WordPress 4.7

Welcome to WordPress 4.7 Presenting Twenty Seventeen A brand new default theme brings your site to life with immersive featured images and video headers. Twenty Seventeen focuses on business sites and features a customizable front page with multiple sections. Personalize it with widgets, navigation, social menus, a logo, custom colors, and more. Our default theme for…

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9 Hidden Features in the WordPress Media Library Only Power Users Know

Discovered amazing article written by Tom Ewer of wpmudev! Solid resources & tips here. READ BELOW! https://premium.wpmudev.org/blog/wordpress-media-library-hidden-features/ Published on September 12, 2015 HIGHLIGHTS Can use as FREE image compression tool Create central repository of all images for project Quick editing tools for work on the road (vs using Photoshop, Lightroom, Illustrator, etc.) Using FREE downML – Download Media…

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Guide to Key Performance Indicators (KPIs)

Metrics for Return on investment + Return on Engagement. In the past 3-4 years, marketing has evolved exponentially beyond hits, visitors and referral traffic. (Note, if you don’t know what these terms are, click here to see “guide to website visitor tracking.”). Today, a successful marketer needs to be aware and gather intelligence from multiple business units…

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Happy name – domains, social media handles & more!

I’m always looking for tools to help my start-up clients and entrepreneurs. I’m certainly not new to doing domain searches and looking up social media handles (i.e. going to Facebook to see if the new desired company name already exists as a Company Facebook fanpage or if someone grabbed the custom URL – facebook.com/companyname).I recently was introduced…

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Creating an ADA-compliant website

[quoteicon author=””]Special thanks to Nicole Nash, Web Designer at TechRepublic for a putting together a SOLID good summary and checklist!!! Reposting this amazing content as a resource for clients who are interested and are prioritizing. [/quoteicon] Title III of the Americans with Disabilities Act (ADA) requires that businesses and nonprofit services providers make accessibility accommodations to…

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Happy New Year officially!

2016 is off to a fantastic start. We are in the process of building a new platform to showcase our agency. Take a sneak peak here: http://www.broekman.agency We’ve been busy rebranding & repackaging a few. Take a look here: Repackaged Organic Communication, our partner company http://organiccomm.com Check out the amazing book on Successful Happy Lawyering co-written by Lee Broekman,…

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ThinkStockPhotos.com and iStockPhotos.com – Getty Images

We use both ThinkStockPhotos.com AND iSTOCKPHOTO.COM for your Stock Photo needs ThinkStockPhotos.com is $299 for a one-month subscription. StockPhoto is $399 for a one-month subscription. You definitely have access to a “greater variety” on iStockPhoto, but BOTH usually meet average needs. Some of our clients have to move to a per image license basis as…

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How to transfer domain from Register.com to GoDaddy.com

TRANSFER AWAY FROM REGISTER.COM For those that need help with transferring their website domain from Register.com to GoDaddy, here’s the link to a how-to page on GoDaddy.com…. conveniently copied here for your convenience. https://www.godaddy.com/help/transfer-away-from-registercom-8033 Before you can transfer your domain name registered with Register.com to us, you need to prepare your domain name so it…

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Paypal – DPRP is Disabled.

Let’s start from the beginning. DPRP stands for DirectPayment Recurring Payments. It’s a module that enables you to have multiple payments, subscriptions and recurring payments with your shopping cart forms when using PayPal API integrated. For instance, we use PayPal with our favorite 3rd party form company, JotForm (www.jotform.com). Been using them for YEARS, if not…

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Dropbox adds commenting feature – a better way to get feedback!

We know working with multiple people can be difficult. With conversations scattered across email threads and chat windows, feedback can get lost and it can take forever to get everyone on the same page. That process just got much simpler. Now you can post comments to files on the Dropbox website — so conversations stay…

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WordPress Maintenance and Security

WORDPRESS MAINTENANCE & UPGRADES For over 10 years, we’ve been developing, managing, updating and moderating WordPress-based websites. One thing we’ve learned along the way, similar to ANY website and ANY content management system, keeping the foundation integrity solid requires minimal, but constant digital TLC = aka love, care and maintenance (like any relationship!). In today’s digital…

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WordPress maintenance

WORDPRESS MAINTENANCE & UPGRADES For over 10 years, we’ve been developing, managing, updating and moderating WordPress-based websites. One thing we’ve learned along the way, similar to ANY website and ANY content management system, keeping the foundation integrity solid requires minimal, but constant love and care = AKA maintenance.As part of our one-off or monthly retainers,…

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OS X: Keyboard shortcuts

I love my Mac world. Literally copied/pasted from Apple’s site for all the INCREDIBLY USEFUL keyboard shortcuts to do things on your Mac by pressing a combination of keys on your keyboard. Using keyboard shortcuts To use a keyboard shortcut, press a modifier key at the same time as a character key. For example, pressing the…

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Web Safe Fonts

BIG SHOUT OUT TO CSSFONTSTACK.com for putting this together! What are Web Safe Fonts? Web safe fonts are fonts that are pre-installed by many operating systems. While not all systems have the same fonts installed, you can use a web safe font stack to choose several fonts that look similar, and are installed on the…

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WCAG 2.0 Checklist

Special thanks again to WebAIM for developing this WCAG 2.0 Checklist for HTML documents http://webaim.org/standards/wcag/checklist NOTE: The following is NOT the Web Content Accessibility Guidelines (WCAG) 2.0. It is, however, a simple checklist that presents our recommendations for implementing HTML-related principles and techniques for those seeking WCAG 2.0 conformance. Guidelines for using this checklist: This checklist cannot be used…

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Website Checklist for Section 508 Compliancy

Special thanks to WEBAIM.org for publishing the first real extensive easy to navigate list of compliancy with simple Pass/Fail explanations. GREAT JOB! Original found here: http://webaim.org/standards/508/checklist Part 1: HTML The following standards are excerpted from Section 508 of the Rehabilitation Act, §1194.22. The pass/fail criteria in this document represent an interpretation of Section 508 web standards. This…

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New domains available

Hundreds of new domain extensions have now become available to the general public! Go to web.broekmancomm.com to buy your domain!! This gives brands, companies, individuals and organizations ability to own shorter domains! BE SAVVY NOW! MORE COMING SOON Like .LUXURY & others! For instance, we just purchased these: Broekman.agency Broekman.marketing NEW GLTDS now available in 2014:…

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pakua

I am truly grateful for discovering the Pa Kua community. Pa Kua is a traditional Chinese philosophy, an internal-focused martial art similar to Tai Chi Chuan and Hsing I Chuan. Pa Kua is taught through a belt/level system and includes Martial Arts, Self Defense, Ancient Weapons, Reflexology, Energy Ways and Ch’ien-Chi-Kua. Known most for agile, varied…

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Blast Email / Email Blast / Email Marketing campaigns

BROEKMAN communications has been at the forefront for developing custom tailored blast email programs.  In addition to working on marketing automation campaigns with aWeber, Salesforce and other platforms, we’ve been mastering Constant Contact, MyEmma and Mail Chimp to create email marketing campaigns. DELIVERABLES (1) Develop custom email Master Template for {CLIENT} including – Responsible for creative…

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Adwords for nonprofits through Google Ad Grants

 AD GRANTS Google Ad Grants is the nonprofit edition of AdWords, Google’s online advertising tool. Google Ad Grants empowers nonprofit organizations, through $10,000 per month in in-kind AdWords™ advertising, to promote their missions and initiatives on Google.com. Eligibility | Program Details | Testimonials | Apply today Join the program Get further, faster. Apply to the Google for Nonprofits program. Members will gain…

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social media infographics

SOCIAL MEDIA CAMPAIGN DEVELOPMENT + MODERATION.  Brand Management & Online Marketing  Online PR & Publicity  Social Media Campaign Development  Networking & Moderation  Community Engagement Marketing  Consulting   Author Social Media Plan. From Situation Assessment & Analysis to Development. o Reconnaissance mission to collect everything about {INSERT ENTITY} (Company History, Competitive Analysis,…

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Vine promotions

I recently embraced the use of VINE for marketing promotions, PR and business development. I’m the type of guy that can always find a way to make something practical, but VINE for the 30-something marketer…. definitely out of the box. What is Vine? Vine is a mobile service that lets you create and share short…

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Law Firm Marketing

Specializing in Marketing for Attorneys, Law Firms & Legal Industry Professionals BRANDING & IDENTITY CAMPAIGNS Establishing strong a brand image is an important factor in winning business and is just as important as origination. Having a firm logo, website and online brand that stands the test of time is critical. Couple that with an impeccable…

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Website Development with WordPress

BROEKMAN communications has a 15-year track record of developing websites with branding, marketing, business development, social media, SEO and PR front-and-center! Our core offering now is website development using WordPress. From helping translate your vision & acting as your art director/creative director, BROEKMAN communications builds amazing high-end websites as YOUR dedicated programmer. Did you know that 17% of all sites online now use WORDPRESS?

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Elevating organizational culture with effective communication

BROEKMAN communications is now officially a partner with Organic Communication. Organic Communication coaches are experts in Organizational Development, Leadership Training & Executive Coaching. We work with executives, managers and teams who are ready to achieve more satisfying and successful interactions with colleagues, clients and customers. Our clients want to improve their internal and external communication and collaboration. We…

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WordPress 3.6 – amazing new features!

WordPress 3.6 REVISIONS, Media Player and really nice default TWENTY THIRTEEN theme! Colorful New Theme Introducing Twenty Thirteen The new default theme puts focus on your content with a colorful, single-column design made for media-rich blogging. Inspired by modern art, Twenty Thirteen features quirky details, beautiful typography, and bold, high-contrast colors — all with a…

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How to create QR Codes

QR codes (or Quick Response codes) are those awesome bar code looking boxes you have been seeing everywhere from posters, magazine ads, theatrical billboards and juice boxes (yes, I have kids). Using a cool APP QR Code Reader (like this one in iTunes) on your mobile device (yes including your iPhone 5) or tablet (okay…

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AWeber – Email Newsletters and Campaigns with Marketing Automation

Email Newsletters – Create and send professional email newsletters in a matter of minutes. Sign up now at  http://broekmancomm.aweber.com Email Templates Blog to Email Performance Tracking Facebook & Twitter Integration Publish Emails Online Signup Forms Automatically deliver a sequence of messages to new subscribers. Signup Form Templates Easy to use Form Designer Form Animation And Effects…

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How to use Pinterest

Pinterest helps people collect and organize the things they love. You create boards showcasing things that you like. Each board tells a unique story about what we care about. People can FOLLOW your boards whos pins they like (like yours!). A pin could be a gift, receipt, quote, picture of a desired place to visit…

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PayPal & Bill Me Later – Make payments later

Update: June 2018: PayPal Credit made changes as a result of their expanded relationship with Synchrony Financial (https://www.paypal.com/stories/us/paypal-synchrony-financial-expand-strategic-credit-relationship ). As of now, there is a required minimum payment WITHIN those 6 months. If the transaction is over $99+ then there is not interest IF you pay within 6 months.    PayPal now offers an easy…

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twitter branding guidelines

Twitter’s policy is “designed” to help you use their logo and trademarks without having to worry about negotiating with us or talking to our lawyers.   Follow @broekman     Downloads For light backgroundsEPS · PNG For dark backgroundsEPS · PNG *white (it’s there trust me!) Blue on whiteEPS · PNG White on blueEPS · PNG Usage guidelines – Do: Use our official, unmodified Twitter…

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How to use Statcounter

StatCounter Installation with WordPress. StatCounter is a free web traffic analysis service, which provides summary stats on all your traffic and a detailed analysis of your last 500 page views. This limit can be increased by subscribing to their paid service. To activate the StatCounter service for your WordPress site: STEP ONE: Sign Up with StatCounter or add…

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How to use Statcounter

StatCounter’s mission is to help our members easily understand their visitors, so they can make good decisions to become more successful online. Fast, Responsive, Quick loading Service StatCounter was born out of the frustration of Founder and CEO, Aodhán Cullen from using a counter service that was loading slower and slower every single day. This…

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Seeking impact, Jewish funders convene in L.A.

Reposted from JewishJournal.com on March 19, 2013. Article by Jonah Lowenfeld Seeking impact, Jewish funders convene in L.A. BY JONAH LOWENFELD “Philanthropy is what you’ll be remembered for,” Jewish Funders Network (JFN) President Andrés Spokoiny told the 400 attendees at the Beverly Hilton on March 18, the first full day of the group’s annual conference. “Philanthropy is…

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Branding / Marketing Coach?

Want to hire a marketing consultant, but feel you can’t afford it? Ready to rebrand, but first want someone to soundboard your ideas?
HIRE BROEKMAN FOR A 1-2 HOUR COACHING CONSULTATION? Broekman will make everything accessible and attainable.
Having offered 100s of past clients business development, branding, publicity, marketing, PR, advertising, social media and IT advice, BROEKMAN has a wealth of knowledge to share including best practices, industry benchmarks, what’s working, and pure gut instinct tailored for you.

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Non-profits can apply for NO MONTHLY FEE (FREE) PayPal Payments Pro account

Still have transaction fees for processing credit card transactions for donations, fundraisers, membership, events and school registration fees, but saving $360.00 a year is amazing start to integrating online payments for YOUR non-profit! With an amazing partnership with a Third Party form developer called JotForm (www.jotform.com), making shopping carts (or donation forms, event registration forms,…

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Jotform Integration plug-in

WORDPRESS USERS…. Ever find your EMBED CODE disappears the next time you are in VISUAL MODE and you have to keep copying/pasting over & over again in TEXT? Yep, me too. SOLUTION: Install the free WordPress Jotform Plug=in! Works PERFECTLY! http://wordpress.org/extend/plugins/jotform-integration/ INSTALLTION instructions 1. Install the plug-in via dashboard 2. Activate 3. Went to settings…

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Vimeo the basics

Vimeo Basics Vimeo is where your videos belong. We put your videos first and give you the best ways to share, discover, and be inspired.Upload your videos Vimeo makes it easy to upload the videos you take. We adore many different kinds of file formats and give you great tools so you can make sure your videos look…

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How to use JotForm?

JotForm is the first web based WYSIWYG form builder. Its intuitive drag and drop user interface makes formbuilding a breeze. Using JotForm, you can create forms, integrate them to your site and receive responses by email. Check out this tutorial to learn more about JotForm: Creating Your First Form Find out more information about using JotForm on our user guide: Visit User Guide Now! JotForm’s…

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PR & publicity

Over 15 years experience with studios, entertainment companies, film festival, consumer products, corporations, non-profits, start-ups, entrepreneurs and executives starting their freelance operations. We stand as strong PR agency because of OUR impact. We unleash YOUR creativity. We truly empower people. We walk YOU through the process with transparency and giving you ALL our secrets. Finally, we balance…

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PR & Publicity

Over 15 years experience with studios, entertainment companies, film festival, consumer products, corporations, non-profits, start-ups, millionaires, entrepreneurs and executives starting their freelance operations. We stand as strong PR agency because of OUR impact. We unleash YOUR creativity. We truly empower people. We walk YOU through the process with transparency and giving you ALL our secrets. Finally, we…

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Jewish Wisdom and Wellness Conference – A Week of Learning

After collaboration and development for more than TWO YEARS,BROEKMAN communications recently launched a new branding initiative and website for Hebrew Union College’s Kalsman Institute on Judaism and Health and Cedars-Sinai – the Jewish Wisdom and Wellness: A Week of Learning website: www.JewishWisdomandWellness.com The Week of Learning will take place between April 21-27, 2013 and is a community-wide series of events,…

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Jewish Community Grants

Chances are that your non-profit or community organization have a real fighting chance at applying for and being awarded grant money to help a) UNDERWRITE your new website or “online or digital marketing” campaigns; b) DEPLOY community engagement programs that seek to get youth or underprivileged audiences into the fold; c) DEVELOP new education-based platforms…

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