Official Trailer: The Tattooist of Auschwitz | Peacock Original (Coming May 2nd)

 Proud to announce official full trailer has dropped for Peacock’s new Limited Drama Series – THE TATTOOIST OF AUSCHWITZ  Starring Emmy Award nominee Melanie Lynskey, Academy Award nominee Harvey Keitel and Jonah Hauer-King and based on the bestselling novel by Heather Morris, the series is available on Peacock in the US and Sky Atlantic and…

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Constant Contact – Self-authenticate your emails using your own domain

Build your sending reputation by self-authenticating your domain using DKIM CNAME records or a TXT record, and adding a DMARC record Courtesy of Constant Contact Updated: January 30, 2024 Want to improve your email deliverability and make sure your emails land in the inbox? If you have your own website domain name (ex: halfmoonyoga.com) and…

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Research shows Improv helps teams/companies reduce stress

When clients ask us to lead a retreat or summit or board strategic planning meeting, we often ask them to include icebreakers or improv exercises into the mix. They usually think we are crazy and ask why? We’ve often advocated for activities that will help not only loosen people’s guards to place of authentic participation,…

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Worried about web accessibility lawsuits?

On June 12, 2023, the California Assembly’s Judiciary Committee amended Assembly Bill (AB) 1757, introducing language that would effectively require all California websites to follow the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA. The law could profoundly change the legal landscape. By requiring conformance with WCAG 2.1, the bill would establish firm technical requirements…

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Not Your Barbie Girl: Marketing presence is everywhere!

As a marketing, advertising and PR guy, I am in awe of watching feature films like BARBIE launch with such a well-laid plan. It’s inspiring to watch campaigns unfold so well. You’ll notice people saying on social or in conversations that this film just appeared everywhere all of a sudden, however, as a former studio…

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Supercharging Search with generative AI

We’ve seen other SEO agencies starting to talk about “AI powered search generated experience (SGE)” and just wanted to explain what all this means. Very quickly everyone is exploding with information about AI and the average marketer is going to get overwhelmed pretty quickly. So here’s an article straight from Google that explains. Orig link:…

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UA → GA4 – Guide to Migrate from Universal Analytics to GA4 #GoogleAnalytics

At Broekman, we’ve already helped dozens of clients meet the deadline of prepping their Google Analytics GA3 Universal Analytics accounts for data migration to Google Analytics GA4. Sounds like a bunch of nonsense to most people, but come July 1, 2023, all website visitor traffic will stop on Universal Analytics (like Y2K stop) and all…

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Google AdWords – adding keywords – broad match vs exact match

At BROEKMAN, we’ve got experience managing over $1M in Google Adwords. We’ve got your back! Keywords are words or phrases that are used to match ads with the terms people are searching for. The keyword match types dictate how closely the keyword needs to match with the user’s search query so that the ad can…

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Destination. Determination. Deliberation.

In Harry Potter and the Half-Blood Prince®, the 6th book in the amazing franchise, those students learning apparition had to follow three distinct rules for a witch or wizard to disappear from one place and travel and reappear somewhere else instantly – teleportation. Destination. Determination. Deliberation. “One had to be completely determined to reach one’s…

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Podcast Producer

We spent the past 22 months developing an amazing podcast called The Restaurant Dealmaker Show for the largest Restaurant Brokerage in California, Restaurant Realty Company. We’ve been working with the company’s founder and senior leadership to expand our thought leadership/PR program as well as compliment the founder’s best selling book of the same title. Hosted…

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Digital Marketing Assets & Transfer of Social media handles

Commercial Agents and Business Brokers, As you are completing your Asset Purchase Agreements with clients and preparing sellers to hand over key content and accounts to buyers, make sure that they prepare a list of logins/passwords for those accounts they can easily hand over and walk your clients through logging in to confirm ownership. Alternatively,…

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Why launch a WordPress Website?

In the world of ever changing, evolving technology, it’s harder to launch an activate your brand’s website and get found on search engines organically. Search engine optimization and Google advertising and online marketing can get expensive for start-ups. Survival of the fittest means those with either venture-capital backing, private family investors, angel investors or deep…

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How to add a new user to your WordPress Site

How To Add A New User Go to your WordPress admin page and log in to your website. https://www.youdomain.com/wp-admin If you’re not sure of your password, you can click “Lost Password” to reset it. Now that you’re in the WordPress dashboard, click on Users in the left sidebar. Towards the top of the screen, click Add New.…

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Public Relations PR Glossary of Terms

We constantly get asked about the industry terms we throw around casually. So we put together this page morphing a number of glossaries together into a new UBER cool page. Agency in Motion in Chicago by far had the cleanest and most complete looking one. Thank you! The PR industry operates with numerous acronyms and…

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accessiBe

What is accessiBe? accessiBe is the leading AI-powered web accessibility solution that makes websites accessible to people with disabilities, and compliant with the WCAG, ADA, and other accessibility legislation. By using AI and automation, accessiBe signficantly reduces costs and time, making web accessibility achievable for all businesses. MAKING THE WEB INCLUSIVE FOR ALL The #1 Automated …

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Meta Facebook Business Advertising changes

Cha cha cha Changes…. Love that David Bowie song, but don’t love the ripple effect of many many many changes happening in the Facebook / Instagram advertising, Business Manager and Page management universe. As someone who has invested years and have evolved and moved the the punches (REO Speedwagon), we 100% now that change is…

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WordPress Market Share: Usage Stats, Facts, & Research (2022)

How Popular is WordPress? Thanks WPbeginner for putting together this update for all to benefit. If you are a WordPress developer or just getting started with WordPress, you MUST begin your journey with WordPress Beginner! To learn more, see our article about the history of WordPress. WordPress is immensely popular and is used by millions of…

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What are SERPs? Search Engine Results explained by SEMRush.com

Thank you Nikolai Boroda for brilliantly weaving this perfect article. Many of our clients ask the same questions and thankfully we have some valuable explanations. I could not have put this better. Folks, if you don’t already follow SEM Rush’s blog or use SEMrush, well, you are missing something from your Search Engine Optimization plan!…

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Calendly – schedule meetings without the back-and-forth emails

Easy scheduling ahead Calendly is your hub for scheduling meetings professionally and efficiently, eliminating the hassle of back-and-forth emails so you can get back to work. Schedule meetings without the back-and-forth emails Calendly uncomplicates scheduling by only offering times that work with your availability across all of your calendars. SIGN UP NOW HOW IT WORKS See…

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One Signal – Website Push Notifications for Blog Subscribers & more

OneSignal Platform OneSignal is one of the fastest & most reliable services to send push notifications, in-app messages, SMS, and emails to your users on mobile and web. Know how some sites on Safari and Chrome ask you if you would like updates from their website? THIS IS IT! Want THE Guide on how to…

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Getting SiteGround support

Broekman is here to help as well! For our clients, we provide web hosting, cPanel, FTP, email and Wordpress management/maintenance support. We get it. Things happen. We know that hiccups happen.  Lucky for you, we deliver the best methodologies to reverse engineer a fix because we’ve already been through the trial and error. There really…

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Googlization is the key to your digital marketing success

Googlization Action Plan In the coming week, we will unveil dedicated pages for each of these amazing programs. SEO Package – every Google program starts here. This assume that you’ve got a website and a business to promote. Be it a service, product or non-profit, you’re going to need to rank in Google to survive! …

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Real Estate Marketing – 36 digital marketing, advertising & PR tips

You’re looking for a strategy to drive more people to you and your company and increase profits. We understand how to give you an edge over your competitors and enable you to reach people through a variety of tactics. We can not only help you generate new leads and land new deals, but we can…

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How to make someone an admin of your Facebook Fanpage in 4 easy steps

4 Easy Steps Step 1: Go to your facebook fanpage https://www.facebook.com/broekmancomm Step 2: On right hand margin sidebar menu, choose Settings https://www.facebook.com/broekmancomm/settings/?tab=settings Step 3: On right hand margin sidebar menu, choose Page Roles https://www.facebook.com/broekmancomm/settings/?tab=admin_roles Step 4: Navigate to the “Assign a New Page Role” section   Here you will type in a person who has…

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How to build a Facebook Fanpage in 10 minutes

Things you’ll need to set up your Facebook Page Important pre-page clarification: Information from your personal Facebook profile won’t appear on your Facebook Page unless you share it there. Your profile and Page are considered separate on Facebook.  Business Name and description A profile photo and cover photo. Profile photo – your badge – ideally…

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Google Site Kit – Analytics, Search Console, AdSense, Speed

Site Kit is the official WordPress plugin from Google for insights about how people find and use your site. Installing this one plugin and connecting ALL your Google products is a key to WordPress successful tracking Analytics, Search Console, AdSense, PageSpeed Insights and Tag Manager ALL IN ONE PLACE – a one-stop shop solution to…

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WordPress 5.6.2 – what you need to know

Welcome to WordPress 5.6.2. WordPress 5.6.2 brings you countless ways to set your ideas free and bring them to life. With a brand-new default theme as your canvas, it supports an ever-growing collection of blocks as your brushes. Paint with words. Pictures. Sound. Or rich embedded media. Maintenance and Security Releases Version 5.6.2 addressed 5 bugs.…

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Gmail Cheat Sheet

This is so cool. Thank you Google Workspace Learning Center! https://support.google.com/a/users/answer/9283036?hl=en&ref_topic=9348490 Gmail cheat sheet Create and send email, organize your inbox, and start and join video meetings right from Gmail. Get Gmail: Web (mail.google.com), Android, or iOS   1. Click Compose to create a new email message. 2. Click a message in your inbox to read it and send a…

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Envato Elements – Graphics, Stock video, Stock Images, WordPress Themes & more

The unlimited creative subscription Millions of creative assets, unlimited downloads, one low cost. Download graphic, web and video templates, audio, photos and more. Envato Elements is the only creative subscription for every digital project. We’ve been using Envato for 10 years now. Marketing Agency approved! This is the last subscription you’re going to need for…

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siteground hosting

WordPress Hosting with Siteground

We partnered with SiteGround on more than 10 WordPress websites and have had an incredible experience. As much as we love loyalty to platforms with wonderful customer services (and fast cars) from the past, we are finding there are highly reliable partners that serve all clients needs. What we digg? Caching and Cloudflare included SSL…

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How to Setup, Host, & Join a Zoom Meeting on iPhone & iPad

Another big shout out to OSXDaily for the tutorial on how to Setup, Host, & Join a Zoom Meeting on iPhone & iPad Original link here: https://osxdaily.com/2020/04/09/how-setup-host-join-zoom-meeting-iphone-ipad/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+osxdaily+%28OS+X+Daily%29 Zoom is a video conferencing solution that allows people to easily setup, host, and join video chats for remote meetings, work, or even just social events. If you…

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How to use Google Hangouts

How to Make Group Video Calls with Google Hangouts on iPhone & iPad BIG thanks to OSXDaily for producing this amazing article to illustrate how to make group video calls with Google Hangouts!!! Thank you for making this easy! original link: https://osxdaily.com/2020/04/10/how-make-group-video-calls-google-hangouts-iphone-ipad/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+osxdaily+%28OS+X+Daily%29 Google Hangouts offers a free and easy way to make group video calls,…

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Checking WordPress website for compatibility before upgrading PHP to 7.X

If you are an digital marketing agency and you find yourself with a new client that has an older WordPress website having performance issues (or if you yourself are starting a new job managing an existing WordPress website, but not sure what’s wrong), I HIGHLY recommend that you start with an AUDIT of the website…

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Real Estate Publicist Jeremy Broekman

Brand Your Business – Summer Special

BRAND YOUR BUSINESS GRAPHIC DESIGN 2019 SUMMER SPECIAL! We are offering a very exclusive and very limited-time special for logos and graphic design. Our normal graphic design starter package starts at $2,000, but for a limited time we are offering 40% OFF all new design projects this Summer! Act fast! Special ends August 1st!!!! WHAT WE…

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WordPress 5.2.2 Update

Welcome to WordPress 5.2.2 Congratulations on updating to WordPress 5.2.2! This update makes it easier than ever to fix your site if something goes wrong. Version 5.2.2 What’s NewCreditsFreedomsPrivacy Maintenance and Security Releases Version 5.2.2 addressed 13 bugs. For more information, see the release notes. Version 5.2.1 addressed 33 bugs. For more information, see the release notes. Keeping Your Site…

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Social Marketing Partners

Facebook Marketing Partners Partners give you superior insights and data for better marketing decisions. Partners offer innovative technology to help you drive great results. Partners offer custom-tailored solutions to supercharge your marketing on and off Facebook. https://www.facebook.com/business/marketing-partners Instagram Business 1 Billion+ Instagram accounts worldwide are active every single month. 500 Million+ Instagram accounts worldwide are…

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How to download your google plus photos

April 2, 2019 Deadline! Time is running out! We used Google+ for years building up photo albums for portfolios and unknowingly of course helping our SEO in the early days. Hate to lose some wonderful content. Want to download yours? Here’s how: Download your Google+ data https://support.google.com/plus/answer/1045788?hl=en You can export and download your Google+ data,…

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Search Engine Optimization (SEO) Starter Guide

If you’re interested in improving your site’s appearance on Google Search, and you’re willing to put in a little time learning about search engine optimization (SEO) and Search Console, here is your getting started guide. You don’t need to understand HTML or coding, but you do need to spend some time thinking about how your site…

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Free Add Event to Calendar Button

We just discovered Eventable! Share unlimited events in any email, website, or social network with your own link and embeddable button. Works with everything from Gmail to Outlook, WordPress to Squarespace, MailChimp to Constant Contact, and more! Yes there paid and enterprise version as well. See Plans & Pricing: https://www.eventable.com/pricing/ Get FREE button

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LinkedIn Marketing Agency

BROEKMAN communications is a 10+ year Linkedin Marketing Agency specializing in setting up your personal profile, Company Pages, Slideshare, Groups, Showcase Pages, Sponsored Updates and LinkedIn Ads. Posting Use posting to share your professional expertise, experiences and anecdotes with your connections and the larger community. Posts are a quick way of staying connected with your…

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Linkedin for Business

Linkedin is a central part of our Lead Generation, Thought Leadership, Building Personas/profiles and Business Development funnel for our clients. While we value many social media platforms, we highly recommend to lay a strong foundation with a platform that makes it possible to effectively showcase your thought leadership. LinkedIn offers prime real estate for doing…

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Schedule an Appointment

Acuity Scheduling is your online assistant, working 24/7 to fill your schedule. Looking to drive your (or your client’s) lead generation website funnel and entice folks with a “Schedule a Call”, “Free Consultation” or “Book an Appointment” approach? We are loving Acuity Scheduling. Sign up here and I believe we can get discount codes for…

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Linkedin Pages – Playbook

Big thanks to Linkedin Marketing Solutions for engaging and equipping agencies like ours with the right tools and resources. Download the Enterprise Playbook Whether you’re in HR and manage a team to advance your talent brand, or in social media and manage a team to promote your corporate brand, this quick read offers actionable guidance…

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WordPress 5.1

What’s new with WordPress 5.1

Welcome to WordPress 5.1 You’ve successfully upgraded to WordPress 5.1! Following WordPress 5.0—a major release which introduced the new block editor—5.1 focuses on polish, in particular by improving overall performance of the editor. In addition, this release paves the way for a better, faster, and more secure WordPress with some essential tools for site administrators and…

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Really Simple SSL WP Plugin

How to setup Google Analytics and Google Search Console/Webmaster Tools

Big thank you to Really Simple SSL for developing an amazing plugin that successfully forces every SSL Certificate we launch and enables https:// to kick in. This post is directly from their website! Follow these to a T! Oh wait, If you didn’t already install Really Simple SSL after Getting your SSL certificate, download here…

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wordpress 5.0

How to disable Gutenberg – How to fix Website after WordPress 5.0 Update

WordPress 5.0 “broke” our sites. But not really… As part of our WordPress maintenance programs, we handle updating WordPress & plugins constantly for our clients. Yes, after WordPress 5.0 Gutenberg was installed, we did find editing pages and posts rather challenging. The platform is amazing if you are launching a brand new website or blog.…

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reviews and reputation management

How to Write a Google, Yelp, Facebook and Linkedin Review

The below examples are for a recent client, but can be applied to ANY client or vendor. Share the love. Give meaningful positive feedback. Especially when hardworking people work well for you! Be fair, be respectful, be courteous and be friendly; treat others as you want to be treated. Don’t use as a “teaching” opportunity…

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Key to Successful Communication and Collaboration

Stumbled on this Linkedin Article written back on October 2, 2014. Still just as relevant as ever. Definitely some morsels of value here. MUCH good energy for successful collaborations!  When I was at Universal Studios Television, I worked closely with our internal “creative” department producers, website developers and marketing agencies to develop breakout websites, flash sites,…

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Vaughan – Welcome to WordPress 4.7

Welcome to WordPress 4.7 Presenting Twenty Seventeen A brand new default theme brings your site to life with immersive featured images and video headers. Twenty Seventeen focuses on business sites and features a customizable front page with multiple sections. Personalize it with widgets, navigation, social menus, a logo, custom colors, and more. Our default theme for…

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9 Hidden Features in the WordPress Media Library Only Power Users Know

Discovered amazing article written by Tom Ewer of wpmudev! Solid resources & tips here. READ BELOW! https://premium.wpmudev.org/blog/wordpress-media-library-hidden-features/ Published on September 12, 2015 HIGHLIGHTS Can use as FREE image compression tool Create central repository of all images for project Quick editing tools for work on the road (vs using Photoshop, Lightroom, Illustrator, etc.) Using FREE downML – Download Media…

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Happy name – domains, social media handles & more!

I’m always looking for tools to help my start-up clients and entrepreneurs. I’m certainly not new to doing domain searches and looking up social media handles (i.e. going to Facebook to see if the new desired company name already exists as a Company Facebook fanpage or if someone grabbed the custom URL – facebook.com/companyname).I recently was introduced…

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Creating an ADA-compliant website

Special thanks to Nicole Nash, Web Designer at TechRepublic for a putting together a SOLID good summary and checklist!!! Reposting this amazing content as a resource for clients who are interested and are prioritizing. UPDATE: Please consider using accessibe for all your ADA & WCAG Compliance needs. Read more here. We are a partner. https://www.broekmancomm.com/accessibe/…

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ThinkStockPhotos.com and iStockPhotos.com – Getty Images

We use both ThinkStockPhotos.com AND iSTOCKPHOTO.COM for your Stock Photo needs ThinkStockPhotos.com is $299 for a one-month subscription. StockPhoto is $399 for a one-month subscription. You definitely have access to a “greater variety” on iStockPhoto, but BOTH usually meet average needs. Some of our clients have to move to a per image license basis as…

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How to transfer domain from Register.com to GoDaddy.com

TRANSFER AWAY FROM REGISTER.COM For those that need help with transferring their website domain from Register.com to GoDaddy, here’s the link to a how-to page on GoDaddy.com…. conveniently copied here for your convenience. https://www.godaddy.com/help/transfer-away-from-registercom-8033 Before you can transfer your domain name registered with Register.com to us, you need to prepare your domain name so it…

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Paypal – DPRP is Disabled.

Let’s start from the beginning. DPRP stands for DirectPayment Recurring Payments. It’s a module that enables you to have multiple payments, subscriptions and recurring payments with your shopping cart forms when using PayPal API integrated. For instance, we use PayPal with our favorite 3rd party form company, JotForm (www.jotform.com). Been using them for YEARS, if not…

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Google Apps for Work – yes, we love!

We’ve had solid good experience with Google Apps. We’ve been using Google Apps for BROEKMAN communications since they launched, and it’s really helped our team work faster and more efficiently. We think you’ll also benefit from trying it out for your business. * Fast email. Searchable. Archivable. Uses Gmail interface but is customizable. * Fast on all devices (iphones, ipads,…

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Dropbox adds commenting feature – a better way to get feedback!

We know working with multiple people can be difficult. With conversations scattered across email threads and chat windows, feedback can get lost and it can take forever to get everyone on the same page. That process just got much simpler. Now you can post comments to files on the Dropbox website — so conversations stay…

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WordPress Maintenance and Security

WORDPRESS MAINTENANCE & UPGRADES For over 15 years, we’ve been developing, managing, updating and moderating WordPress-based websites. One thing we’ve learned along the way, similar to ANY website and ANY content management system, keeping the foundation integrity solid requires minimal, but constant digital TLC = aka love, care and maintenance (like any relationship!). In today’s…

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