REAL ESTATE PUBLICITY

HOSPITALITY + TRAVEL INDUSTRY + REAL ESTATE CLIENTS

Oceanic Enterprises
Private property management firm
West Coast, United States

Advertising Agency of record collaborating with hotel ownership and management company assisting senior leadership to re-launch advertising, pay-per-click, social pay-per-click and SEO programs.

• Launch lead generation hotel room booking platform for 12 hotels and 4 bar/restaurants properties.
• Oversee Google Adwords and Facebook/Instagram PPC campaigns, including weekly/monthly reporting
• Delivering significant Return on Engagement ($1M+ in Conversion Value/Revenue) and Return on Investment (ROAS 700%+)
• Properties include Southern and Northern California including other Pacific Northwest destinations.
  https://oceanicenterprises.com/portfolio/

RESTAURANT REALTY COMPANY, Creative Director + Marketing & PR Director

• Relaunch website and develop ‘Biz-Buy-Sell’-like business brokerage platform for selling restaurants, bars, clubs and commercial buildings for niche industry leader, headquartered in Marin County, selling 1,500+ California-wide.
  www.RestaurantRealty.com
• Responsible for dramatic growth in Seller Leads and bring potential Buyers to Restaurant Realty’s private NDA-based program. Digital marketing & advertising drove 25% of all restaurant sales and 30% of leads in 2021 and 2022.
• Launch successful Podcast – produced 15 episodes with nearly 100,000 views on YouTube, Facebook and Zoom
• Launch formal Search Engine Optimization/SEO and SEM programs.
• Oversee & expand extensive online advertising pay-per-click/lead generation program managing $130k annually.
• Launch extensive social media and online PR campaigns aimed at raising profile of organization.
• Handle PR for notable high profile restaurants like Fisherman’s Grotto #9, San Francisco’s Oldest Family-Run Restaurant at Fisherman’s Wharf.
• Oversee blast email to 65,000 selling restaurants, bars & nightclubs throughout CA State.
• Business development and Leadership consulting.
• Training key marketing/administrative staff.

Latitude 22 | Karaya Blue
Luxury villas community
Turks & Caicos Islands

– Relaunched brand including new websites as well as launching PR, Google PPC campaigns and social media campaigns
– Sold 2 of Six in boutique collection of luxurious, eco-conscious villas just steps from world-famous Long Bay Beach
– Each villa is situated on its own lush half-acre site, nestled amidst 50 acres of reserved natural open space
www.latitude-22.info/karaya-blue

MARIN SUITES HOTEL, Digital Marketing + SEO + Lead Generation Consultant

• Collaborated with with hotel ownership, hotel management company and hotel senior leadership to audit brand, online marketing, PR, advertising/PPC, social media, and SEO/website consultation.
• Focus on results-driven approach including lead generation to support hotel bookings and onsite events, community building & local PR.
• Launched blast email campaign platform targeted various channels and designed series of master templates for channel marketing.
• Creating funnel system including niche landing pages, SEO, keywords and backend integration.
• Examples:https://broekmancomm.com/marin-suites/

CashOffrs

Website Development, Branding, Marketing
Launch lead generation program for new start-up focused on selling off-marketing properties in Los Angeles County. Launch Googlization and Search Engine Optimization program with new website. Expand landing pages and blast emails with automation to support lead generation programs. Oversee significant budget for  Google Advertising to drive sellers. Consulting on social media, website, branding, PR and more. CashOffrs provides opportunities for Inherited properties, Financial hardship, neglected properties, vacation homes, probate homes, tenant-occupied homes. Check out https://www.cashoffrs.com/

Glaser Property Management, Real Estate Property Management Company, Beverly Hills, CA.

Website Development, Branding, Marketing
Develop brand new WordPress website. Launch Googlization + SEO program. Launch of Google My Business to put on map literally and metaphorically. Lead generation nearly instant. Social media / lead generation consulting. NEW site: www.glaserpropertymanagementinc.com/

THG Multifamily Advisors
Commercial Brokerage, Los Angeles, CA
https://thgmultifamily.com/

Creative Direction, Copywriting, Design & Printing
Design 10-postcard series amplifying industry experience and collaborating with brokerage with expertise in multi-unit property portfolios. Affiliate of Marcus & Millichap.

The Charleston on Beverly Glen, Los Angeles, CA

Launch brand and develop new showcase website. Launching property management website in future.
www.charlestonontheglen.com/

Alliant Construction, Construction Management Company, Irvine, CA

Website Development, Brand Development, Marketing
Develop new website. Brand Identity Campaign – develop new logo, business cards, letterhead, and social media. NEW SITE: www.alliant-construction.com/

High profile Confidential Restaurant Broker in Northern CA

Lead Generation. Marketing to Restaurant owners and investors. Consulting. Brand Management. Social Media Management. Marketing. Localized PR.

Barrel House Tavern Group, Creative Director/Website Developer, Restaurant Real Estate Group

• Fisherman’s Grotto #9, San Francisco – Webmaster editing pre-existing website.
• Tarrantino’s Restaurant, San Francisco – Developed new site for remodeled, recently acquired San Francisco Wharf restaurant –http://www.tarantinosrestaurant.com/
• Tommy’s Joynt, San Francisco – Minor graphic design work
• Barrel House Tavern, Sausalito – Minor website editing work.

Privately owned hospitality industry cliente {under NDA}

• Services include website management/optimization, search engine optimization, online PR, social media development & moderation, pay-per-click advertising via Google & Facebook and marketing tactical operations. Leadership consulting. Training key marketing/administrative staff.

Malibu Lumber Yard, Creative Director

• Creative Director for luxury shopping center development.
• Freelance marketing/pr/social media.
• In-house Private Consulting – “supplementary” to ad/pr agencies.
• Numerous repackaging campaigns with change in ownership.
• www.themalibulumberyard.com 

1162 Via de la Paz Vision/Pacific Palisades Home/Showcase, Creative Director

• Partnership collaboration with Structure Home, Green Builder Media‘s Vision House LA and Prudential in Brentwood.
• Developed showcase website and online branding including Facebook. 1162ViaDeLaPaz.com
  
• See Case Study here: https://broekmancomm.com/clients/real-estate-expertise/luxury-4m-pacific-palisades-home-1162-via-de-la-paz/

The Plaza at Santa Monica, Social Media Director, Project Manager, Art Director

• Social media agency of record for Metropolitan Pacific, Clarett West Development and DLJ Real Estate Capital Partners for luxury real estate mixed-used city-owned shopping center in Santa Monica.
• Oversee all monitoring of online brand during early entitlement phase of city approval and permitting.
• Develop social media strategy for development team and oversee all social media and online PR initiatives in collaboration with The Garvey Group.
• Set-up, acquire handles, design user experience, develop calls to action and develop content/posts on dedicated Facebook, Twitter and other accounts. www.ThePlazaatSantaMonica.com | www.facebook.com/plazaatsm

The Sliding Door Company, Social Media Director

• Developed online marketing strategy
• Managed extensive marketing intelligence, audience reconnaissance and website audit including visitor tracking mechanisms.
• Developed new blast email campaigns
• Authored social media plan and launched social media platforms including:
  www.facebook.com/TheSlidingDoorCo ~ twitter.com/SlidingDoorCo

Kalia Living, Social Media/Creative Director

• Develop company’s new brand online showcasing its luxury green/eco custom homes and vacation properties across four (4) master plan communities in Guanacaste, Costa Rica – 1500+ acres.
• Collaborated with CEO and leadership to develop new website and collateral.
• Served an on-going Business Development role. www.kalialiving.com

The Good Landlord, Creative Director

• Book launch, website development, brand activation and social media moderation for new real estate consulting practice. www.TheGoodlandlord.com

Confidential Real Estate investment fund

• $50M confidential real estate investment fund with four partners – buying ‘tape’ from banks for large database of foreclosures
• Developed powerpoint master deck and parlor meeting marketing collateral

Pinnacle Estate Properties, Inc.
16-year+ partnership since June 2005.

Creative Director/Marketing Director

• Oversee Creative, Graphic Design & printing for 9-office 1100+ real estate agency
• Corporate identity for company including corporate and individual agent listing presentations.
• PR for 4 office openings + 20th Anniversary Campaign.
• Developed Estate Division brand
• Established 2016 new logo and style guide.
• Established new 2016 corporate signage program.
• Developed monthly company-wide training of online marketing, social networks, and company initiatives.
• Developed corporate and individual agent listing presentations, including recent 2016 and 2018 new listing presentations.
• 1000+ direct mail campaigns.
• Handled all business cards for 500+ agents including design (100s of variations) plus printing.
• Responsible for 45 recruitment campaigns re-branding Pinnacle.
• Managed 20th Anniversary campaign plus grand opening of 2 offices.

Weintraub Financial Services, Creative Director

• Started new Identity Campaign including rebranding to Weintraub Real Estate Group.
• Developed logos, business cards, letterhead/stationary & envelopes and other key collateral.

Rosano & Partners, Marketing Director & Creative Director

• Support launch of Rosano Partners (Residential & Commercial), Rosano Property Management and Roman Group LLC (Investment property) companies.
• Extensive collateral & marketing campaign development including logo development, letterhead and business cards, direct mail campaigns, website support and printing & fulfillment.

Consensus Planning Group (now Consensus Inc.), Marketing Manager/Creative Director

• Marketing Manager for Land Use / Entitlement PR / Community Relations Firm
• Directed marketing for four-office firm that specializes in real estate and land use community, entitlement and development PR.
• Developed and executed multi-tiered marketing & PR plan, including developing new website.
• Managed all creative for client acquisitions and project fulfillment, including numerous notable real estate developers, public affairs contractors, city/county entities, and private parties seeking land use and transportation consultation.Community Relations for John Laing Homes, Home Depot, John Laing Homes, M. David Paul, Standard Pacific Homes, J.h Snyder, BNSF, OCTA and numerous others.
• Extensive web, blog, design, and pr experience.

Coldwell Banker, Publicist/Marketing Manager

• Developed 100th Anniversary Campaign for Valley-based franchise offices of Coldwell Banker.
• Oversaw marketing plan development in coordination with Connecticut headquarters.
• Launched extensive direct mail campaigns and agent recruitment programs.
• Responsible for all design, copywriting, printing and fulfillment.

Malibu Lumber Yard, Creative Director

Responsible for managing all marketing and creative for new luxury shopping center off Pacific Coast Highway and Cross Creek Road.
* Designed shopping center logo and identity program.
* Developed way-finding and graphics & signage program, including getting City of Malibu approval. Designed Monument, Pylon and Directory Signage.
* Supported grand opening with marketing collateral & PR services.
* Managed numerous freelance marketing / pr / social media projects. In-house Private Consulting – “supplementary” to ad/pr agencies.
* Collaborated with numerous players over the years including real estate companies managing Tenant Representation as well as Retailers.

PROJECT HISTORY

* Initially hired by Brett Thornton of TDGcorp as Project/Construction Manager and General Contractor.
* Then hired by Weintraub Real Estate Group to expand role.

ABOUT MLY

Malibu Lumber Yard is a 32,000 sq.ft. upscale boutique outdoor lifestyle retail shopping enter Located in the beautiful beach community of Malibu California That features a mix of national, regional and local upscale retail and restaurant tenants. Opened May 2009. Tenant list includes •James Perse •Intermix •Maxfield •Alice and Olivia•J Crew •Ever •Tory Burch •Theory •Adriana Shamaris •Chip & Pepper •Crumbs •A Tropical Affair •Il Cono Gelato •Bernie Saffire Salon and •Insurrection.
www.malibulumberyard.com

Pinnacle Estate Propertes, Creative Director
14+ Years

2018 & 2016 Pinnacle Estate Properties Listing Presentation

2016 Pinnacle Signage Identity

Creative Director for Champion Real Estate Company

Develop new corporate identity starting with investor corporate brochure.

real estate expertise