Looking to hire a Marketing/PR firm to assist you with your US brand activation and launch? We’ve got deep experience in entertainment, real estate, retail, food, hospitality and more. Want to successfully navigate the US market and effectively build brand recognition? Look no further.

Strategic partner engagements include:

  1. Strong Media Relations: Established relationships with US-based media outlets, including food, lifestyle, and Hispanic media, to ensure effective coverage and visibility.
  2. Cultural Expertise: A PR firm with deep understanding of both US and Mexican cultures to craft messaging that resonates with diverse audiences, especially bilingual or bicultural consumers.
  3. Brand Positioning Expertise: Ability to position the candy product in the US market, identifying its unique selling points and differentiating it from domestic and international competitors.
  4. Influencer and Celebrity Partnerships: Strong connections with influencers, particularly in food, lifestyle, and Hispanic communities, to generate buzz and endorsements for the product.
  5. Social Media Strategy: Expertise in running creative campaigns on platforms like Instagram, TikTok, and Facebook that appeal to US consumers, leveraging video and visual content.
  6. Event Planning and Activation: Capacity to organize launch events, product tastings, or pop-up experiences in key US cities to introduce the candy to consumers and the media.
  7. Crisis Management: Ability to handle any potential issues with the product, such as regulatory concerns or negative reviews, ensuring they protect the brand’s reputation.
  8. Bilingual Capabilities: The ability to communicate fluently in both English and Spanish to reach a broader audience and effectively manage media relations in the US. Expanded team with strategic partner to ensure authenticity.
  9. Regulatory Expertise: Knowledge of US food regulations, including FDA guidelines, to ensure compliant messaging and distribution.
  10. Track Record of Success: Proven success in promoting international food or candy brands in the US market with measurable results (e.g., sales growth, media impressions).
  11. Targeted Audience Research: Ability to identify and target specific demographics, such as Hispanic consumers, families with young children, or health-conscious individuals.
  12. Market Analytics and Reporting: Proficiency in analyzing market data and providing detailed reports on campaign performance to adjust strategies as needed.
  13. Partnerships with Retailers and Distributors: Connections with US-based retailers and distributors to increase product visibility and availability both online and in stores.

We provide brand strategy consulting, marketing campaigns and PR for real estate developers, commercial brokers, hotels, property management firms, restaurants and bars, franchise chains and investment companies throughout U.S., Caribbean, Europe, and Costa Rica.

HOSPITALITY + TRAVEL INDUSTRY + REAL ESTATE CLIENTS

Outlandish Agency
TikTok E-commerce Shop Agency

PR Agency of record collaborating with #1 US TikTok Shop Partner for affiliates, livestreams, and e-commerce. Outlandish is a Top 10 Creator Agency Partner and top 5 TikTok Affiliate Partner in the US, helping generate $30M+ GMV monthly on TikTok Shop. Outlandish helps businesses and creators grow through product optimization, creator management, and LIVE production by blending live, interactive digital commerce with the enduring appeal of in-person retail.

  • Grand opening of Santa Monica 3rd Street Promenade Winter 2024
  • Social media moderation
  • Influencer engagement
  • Press & Publicity support for events

Oceanic Enterprises
8 Hotels + 3 Restaurants
California Collaboration

Advertising Agency of record collaborating with hotel ownership and management company assisting senior leadership to re-launch advertising, pay-per-click, social pay-per-click and SEO programs.

  • Launch lead generation hotel room booking platform for 12 luxury hotels and 4 bar/restaurant properties.
  • Oversee Google Adwords and Facebook/Instagram PPC campaigns, including weekly/monthly reporting
  • Delivering significant Return on Engagement ($1M+ in Conversion Value/Revenue) and Return on Investment (ROAS 700%+)
  • Properties include Southern and Northern California including other Pacific Northwest destinations.

RESTAURANT REALTY COMPANY, Creative Director + Marketing & PR Director

  • Relaunch website and develop ‘Biz-Buy-Sell’-like business brokerage platform for selling restaurants, bars, clubs and commercial buildings for niche industry leader with offices throughout California. Launched Southern California offices. www.RestaurantRealty.com
    • Selling/leasing over 1,600 restaurant, bar and/or nightclub businesses,
    • Selling over 75 related commercial buildings,
    • Leasing over 3 Million square feet of commercial space and
    • Completing over 7,500 valuations.
  • Responsible for dramatic growth in Seller Leads and bring potential Buyers to Restaurant Realty’s private NDA-based program. Digital marketing & advertising drove 25% of all restaurant sales and 30% of leads in 2021 and 2022.
  • Launch successful Podcast – produced 32+ episodes with 400,000+ views on YouTube & Facebook combined
  • Launch formal Search Engine Optimization/SEO and SEM programs.
  • Oversee & expand extensive online advertising pay-per-click/lead generation program managing $150k annually.
  • Launch extensive social media and online PR campaigns aimed at raising profile of organization.
  • Handle PR for notable high profile restaurants like Fisherman’s Grotto #9, San Francisco’s Oldest Family-Run Restaurant at Fisherman’s Wharf.
  • Oversee blast email to 75,000 selling restaurants, bars & nightclubs throughout CA State.
  • Business development and Leadership consulting.
  • Training key marketing/administrative staff.

Latitude 22 | Karaya Blue
Luxury villas community
Turks & Caicos Islands

– Relaunched brand including new websites as well as launching PR, Google PPC campaigns and social media campaigns
– Sold 2 of Six in boutique collection of luxurious, eco-conscious villas just steps from world-famous Long Bay Beach
– Each villa is situated on its own lush half-acre site, nestled amidst 50 acres of reserved natural open space
www.latitude-22.info/karaya-blue

MARIN SUITES HOTEL, Digital Marketing + SEO + Lead Generation Consultant

  • Collaborated with with hotel ownership, hotel management company and hotel senior leadership to audit brand, online marketing, PR, advertising/PPC, social media, and SEO/website consultation.
  • Focus on results-driven approach including lead generation to support hotel bookings and onsite events, community building & local PR.
  • Launched blast email campaign platform targeted various channels and designed series of master templates for channel marketing.
  • Creating funnel system including niche landing pages, SEO, keywords and backend integration.
  • Examples:https://broekmancomm.com/marin-suites/
Malibu Lumber Yard - Creative Director - Jeremy Broekman
Malibu Lumber Yard Grand Opening
Real Estate Publicist Jeremy Broekman

LUXURY SHOPPING CENTERS
Malibu Lumber Yard
The Plaza at Santa Monica

Barrel House Tavern Group, Creative Director/Website Developer, Restaurant Real Estate Group

  • Fisherman’s Grotto #9, San Francisco – Webmaster editing pre-existing website.
  • Tarrantino’s Restaurant, San Francisco – Developed new site for remodeled, recently acquired San Francisco Wharf restaurant –http://www.tarantinosrestaurant.com/
  • Tommy’s Joynt, San Francisco – Minor graphic design work
  • Barrel House Tavern, Sausalito – Minor website editing work.

Privately owned hospitality industry cliente {under NDA}

  • Services include website management/optimization, search engine optimization, online PR, social media development & moderation, pay-per-click advertising via Google & Facebook and marketing tactical operations. Leadership consulting. Training key marketing/administrative staff.

Malibu Lumber Yard, Creative Director

  • Creative Director for luxury shopping center development.
  • Freelance marketing/pr/social media.
  • In-house Private Consulting – “supplementary” to ad/pr agencies.
  • Numerous repackaging campaigns with change in ownership.
  • www.themalibulumberyard.com 

1162 Via de la Paz Vision/Pacific Palisades Home/Showcase, Creative Director

The Plaza at Santa Monica, Social Media Director, Project Manager, Art Director

  • Social media agency of record for Metropolitan Pacific, Clarett West Development and DLJ Real Estate Capital Partners for luxury real estate mixed-used city-owned shopping center in Santa Monica.
  • Oversee all monitoring of online brand during early entitlement phase of city approval and permitting.
  • Develop social media strategy for development team and oversee all social media and online PR initiatives in collaboration with The Garvey Group.
  • Set-up, acquire handles, design user experience, develop calls to action and develop content/posts on dedicated Facebook, Twitter and other accounts. www.ThePlazaatSantaMonica.com | www.facebook.com/plazaatsm

The Sliding Door Company, Social Media Director

  • Developed online marketing strategy
  • Managed extensive marketing intelligence, audience reconnaissance and website audit including visitor tracking mechanisms.
  • Developed new blast email campaigns
  • Authored social media plan and launched social media platforms including:
    www.facebook.com/TheSlidingDoorCo ~ twitter.com/SlidingDoorCo

Kalia Living, Social Media/Creative Director

  • Develop company’s new brand online showcasing its luxury green/eco custom homes and vacation properties across four (4) master plan communities in Guanacaste, Costa Rica – 1500+ acres.
  • Collaborated with CEO and leadership to develop new website and collateral.
  • Served an on-going Business Development role. www.kalialiving.com

Confidential Real Estate investment fund

  • $50M confidential real estate investment fund with four partners – buying ‘tape’ from banks for large database of foreclosures
  • Developed powerpoint master deck and parlor meeting marketing collateral

Pinnacle Estate Properties, Inc.
16-year+ partnership since June 2005.

Creative Director/Marketing Director

  • Oversee Creative, Graphic Design & printing for 9-office 1100+ real estate agency
  • Corporate identity for company including corporate and individual agent listing presentations.
  • PR for 4 office openings + 20th Anniversary Campaign.
  • Developed Estate Division brand
  • Established 2016 new logo and style guide.
  • Established new 2016 corporate signage program.
  • Developed monthly company-wide training of online marketing, social networks, and company initiatives.
  • Developed corporate and individual agent listing presentations, including recent 2016 and 2018 new listing presentations.
  • 1000+ direct mail campaigns.
  • Handled all business cards for 500+ agents including design (100s of variations) plus printing.
  • Responsible for 45 recruitment campaigns re-branding Pinnacle.
  • Managed 20th Anniversary campaign plus grand opening of 2 offices.

Weintraub Financial Services, Creative Director

  • Started new Identity Campaign including rebranding to Weintraub Real Estate Group.
  • Developed logos, business cards, letterhead/stationary & envelopes and other key collateral.

Rosano & Partners, Marketing Director & Creative Director

  • Support launch of Rosano Partners (Commercial), Rosano Property Management and Roman Group LLC (Investment property) companies.
  • Extensive collateral & marketing campaign development including logo development, letterhead and business cards, direct mail campaigns, website support and printing & fulfillment.

Consensus Planning Group (now Consensus Inc.), Marketing Manager/Creative Director

  • Marketing Manager for Land Use / Entitlement PR / Community Relations Firm
  • Directed marketing for four-office firm that specializes in real estate and land use community, entitlement and development PR.
  • Developed and executed multi-tiered marketing & PR plan, including developing new website.
  • Managed all creative for client acquisitions and project fulfillment, including numerous notable real estate developers, public affairs contractors, city/county entities, and private parties seeking land use and transportation consultation.Community Relations for John Laing Homes, Home Depot, John Laing Homes, M. David Paul, Standard Pacific Homes, J.h Snyder, BNSF, OCTA and numerous others.
  • Extensive web, blog, design, and pr experience.

Malibu Lumber Yard, Creative Director

Responsible for managing all marketing and creative for new luxury shopping center off Pacific Coast Highway and Cross Creek Road.
* Designed shopping center logo and identity program.
* Developed way-finding and graphics & signage program, including getting City of Malibu approval. Designed Monument, Pylon and Directory Signage.
* Supported grand opening with marketing collateral & PR services.
* Managed numerous freelance marketing / pr / social media projects. In-house Private Consulting – “supplementary” to ad/pr agencies.
* Collaborated with numerous players over the years including real estate companies managing Tenant Representation as well as Retailers.

PROJECT HISTORY

* Initially hired by Brett Thornton of TDGcorp as Project/Construction Manager and General Contractor.
* Then hired by Weintraub Real Estate Group to expand role.

ABOUT MLY

Malibu Lumber Yard is a 32,000 sq.ft. upscale boutique outdoor lifestyle retail shopping enter Located in the beautiful beach community of Malibu California That features a mix of national, regional and local upscale retail and restaurant tenants. Opened May 2009. Tenant list includes •James Perse •Intermix •Maxfield •Alice and Olivia•J Crew •Ever •Tory Burch •Theory •Adriana Shamaris •Chip & Pepper •Crumbs •A Tropical Affair •Il Cono Gelato •Bernie Saffire Salon and •Insurrection.
www.malibulumberyard.com

real estate expertise