Los Angeles Hebrew High School – rebranded organization.

LA Hebrew High School hired BROEKMAN to create action plan to

  • Strategize new ideas and innovate with organization’s strengths in mind
  • Launch publicity campaigns to raise awareness of organization and expanding community profile
  • Launch improved communications including weekly blast emails, bi-annual community/donor newsletter and social media
  • Enhance their donor relations engagement and increase stakeholder participation, donations, major gifts and alumni engagement
  • Expand alumni relations campaigns through events, email, social media and direct mail
  • Lastly, increase student enrollment in all programs including the newly launched Online learning innovation


  1. 8 year collaboration.
  2. Rebranded organization. Turnaround management.
  3. Increased enrollment by 20% for 3 years leading up to Covid.
  4. Raised $1.5M via donor relations campaigns
  5. Extensive event management including
    1. Successful 2022 73rd GALA with Joshua Malina
      Raised $300,000.
    2. ‘Who Knows One’ Covid event
      Raised $68k. 70+ participants via Zoom.
    3. 2021 BagelGALA with Celebrity Chef Jamie Geller, Dr. Daniel Gordis, and artist David Moss
      Raised $63,000. 100+ in attendance via Zoom. Budget $5K
    4. 2020 Jewpardy
    5. 70th Anniversary Gala
      Raised $275k. 200+ in attendance. Budget $83K
    6. Dr. Frank Luntz Launch party
      Raised $100k. 100 in attendance. Budget $18K
    7. Etz Chaim events – numerous key events
    8. 2019 Gala – Night of Dinner & Comedy with Comedian Elon Gold
      Raised $180k. 225 in attendance. Budget $65K
  6. Responsible for marketing, social media, advertising, pay-per-click, PR and more.
  7. Recruitment: Increased enrollment by 20% in Years 2 and 3
  8. Donor Relations: Increased giving by 25% in 3 years raising $1.5M

ROI / ROE 2015 – 2019

  • Rebranded Organization – New Logo plus New Website Platform
  • Responsible for all graphic design, creative and branding facelift since
  • Launch of professional blast email program for all internal/external communication
  • Launch of Facebook Fanpage with nearly 1,300 Fans
    via campaigns and extensive event management including

    • Successful recent 70th Anniversary Gala at Sinai 
    • Launch party at Dr. Frank Luntz Bel Air residence
    • Several Etz Chaim Society private events
    • Night of Dinner & Comedy with Comedian Elon Gold
    • The Giving Tuesday initiative
    • 8 Days of Giving campaigns during Hannukah/holidays
    • End of Year giving campaigns
  • Responsible for marketing, social media, Pay-Per-Click advertising, Print advertising, PR and more 

Branding Examples

70th Anniversary Campaign - Kick Off Party ($100K rev) & GALA at Sinai ($285k rev)