UA → GA4 – Guide to Migrate from Universal Analytics to GA4 #GoogleAnalytics

At Broekman, we’ve already helped dozens of clients meet the deadline of prepping their Google Analytics GA3 Universal Analytics accounts for data migration to Google Analytics GA4. Sounds like a bunch of nonsense to most people, but come July 1, 2023, all website visitor traffic will stop on Universal Analytics (like Y2K stop) and all…

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Google AdWords – adding keywords – broad match vs exact match

At BROEKMAN, we’ve got experience managing over $1M in Google Adwords. We’ve got your back! Keywords are words or phrases that are used to match ads with the terms people are searching for. The keyword match types dictate how closely the keyword needs to match with the user’s search query so that the ad can…

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