REAL ESTATE PUBLICITY

Delivering brand strategy consulting, marketing campaigns and PR for luxury real estate developers, brokers, realtors and investment companies throughout U.S., Europe, Costa Rica and Middle East for 15+ years.

Our expertise:

• Brand Strategy & Marketing

• Marketing Campaign Development

• Traditional PR & Publicity – office grand openings, promotion of star realtors, and luxury home press

• Lifestyle & Luxury Brand marketing

• Celebrity-owned homes and entertainment industry publicity

• Residential and commercial properties, mixed-use, shopping centers and restaurants

• Logo Development & Identity Campaigns

• Website development + Major SEO experience

• Search Engine Marketing

• Print & Online Advertising

• Google Pay-Per-Click

RECENT MARKETING CONSULTING CLIENTS

Latitude 22 | Karaya Blue
Luxury villas community
Turks & Caicos Islands

– Relaunch brand including revised website, PR, advertising and social media
– Boutique collection of six luxurious, eco-conscious villas just steps from world-famous Long Bay Beach
– Each villa is situated on its own lush half-acre site, nestled amidst 50 acres of reserved natural open space
www.latitude-22.info/karaya-blue

The Charleston on Beverly Glen, Los Angeles, CA

Launch brand and develop new showcase website. Launching property management website in future.
www.charlestonontheglen.com/

Confidential large Commercial Real Estate
Brokerage, Los Angeles, CA

Creative Direction, Copywriting, Design & Printing
Design 10-postcard series amplifying industry experience and collaborating with brokerage with expertise in multi-unit property portfolios. Affiliate of Marcus & Millichap.

Glaser Property Management, Real Estate Property Management Company, Beverly Hills, CA.

Website Development, Branding, Marketing
Develop brand new WordPress website. Launch Googlization + SEO program. Launch of Google My Business to put on map literally and metaphorically. Lead generation nearly instant. Social media / lead generation consulting. NEW site: www.glaserpropertymanagementinc.com/

Alliant Construction, Construction Management Company, Irvine, CA

Website Development, Brand Development, Marketing
Develop new website. Brand Identity Campaign – develop new logo, business cards, letterhead, and social media. NEW SITE: www.alliant-construction.com/

AA Construction, Construction Management Company, Las Vegas, Nevada

Website Development, Brand Development, Marketing
Develop new website. Brand Identity Campaign – develop new logo, business cards, letterhead, and social media. New Website: www.aaconstructionla.com/

Strings Livermore, Northern California

Online Brand Management, Social Media, Restaurant Marketing consulting.

Confidential Sacramento-based Restaurant Broker

Lead Generation. Marketing to Restaurant owners and investors. Consulting. Brand Management. Social Media Management. Marketing. Localized PR.

Confidential San Diego-based Restaurant Broker

Lead Generation. Marketing to Restaurant owners and investors. Consulting. Brand Management. Social Media Management. Marketing. Localized PR.

RESTAURANT REALTY COMPANY, Creative Director + Marketing & PR Director

• Relaunch website and develop Biz-Buy-Sell-like business brokerage platform for selling restaurants, bars, clubs and commercial buildings for niche industry leader, headquartered in Marin County, selling 1,200+ California-wide.
  www.RestaurantRealty.com
• Launch formal Search Engine Optimization/SEO and SEM programs.
• Oversee & expand extensive online advertising pay-per-click/lead generation program managing $130k annually.
• Launch extensive social media and online PR campaigns aimed at raising profile of organization.
• Handle PR for notable high profile restaurants like Fisherman’s Grotto #9, San Francisco’s Oldest Family-Run Restaurant at Fisherman’s Wharf.
• Oversee blast email to 50,000 selling restaurants, bars & nightclubs throughout CA State.
• Business development and Leadership consulting.
• Training key marketing/administrative staff.

MARIN SUITES HOTEL, Digital Marketing + SEO + Lead Generation Consultant

• Collaborated with with hotel ownership, hotel management company and hotel senior leadership to audit brand, online marketing, PR, advertising/PPC, social media, and SEO/website consultation.
• Focus on results-driven approach including lead generation to support hotel bookings and onsite events, community building & local PR.
• Launched blast email campaign platform targeted various channels and designed series of master templates for channel marketing.
• Creating funnel system including niche landing pages, SEO, keywords and backend integration.
• Examples:
  https://www.marinsuites.com/extended-stays/executive-suites

Barrel House Tavern Group, Creative Director/Website Developer, Restaurant Real Estate Group

• Fisherman’s Grotto #9, San Francisco – Webmaster editing pre-existing website.
• Tarrantino’s Restaurant, San Francisco – Developed new site for remodeled, recently acquired San Francisco Wharf restaurant –http://www.tarantinosrestaurant.com/
• Tommy’s Joynt, San Francisco – Minor graphic design work
• Barrel House Tavern, Sausalito – Minor website editing work.

Numerous privately owned hospitality industry exclusive CLIENTELE {under NDA}

• Services include website management/optimization, search engine optimization, online PR, social media development & moderation, pay-per-click advertising via Google & Facebook and marketing tactical operations. Leadership consulting. Training key marketing/administrative staff.

Numerous commercial real estate development companies under NDA

• Serving role as Marketing Director, Creative Director, Publicist, Communications Director, Graphic Designer/Art Director, Website Developer, SEO Specialist, Social Media Moderator and more.

Malibu Lumber Yard, Creative Director
SEE CASE STUDY BELOW

• Creative Director for luxury shopping center development.
• Freelance marketing/pr/social media.
• In-house Private Consulting – “supplementary” to ad/pr agencies.
• Numerous repackaging campaigns with change in ownership.
• www.themalibulumberyard.com 

1162 Via de la Paz Vision/Pacific Palisades Home/Showcase, Creative Director

• Partnership collaboration with Structure Home, Green Builder Media‘s Vision House LA and Prudential in Brentwood.
• Developed showcase website and online branding including Facebook. 1162ViaDeLaPaz.com
  
• See Case Study here: https://www.broekmancomm.com/clients/real-estate-expertise/luxury-4m-pacific-palisades-home-1162-via-de-la-paz/

The Plaza at Santa Monica, Social Media Director, Project Manager, Art Director

• Social media agency of record for Metropolitan Pacific, Clarett West Development and DLJ Real Estate Capital Partners for luxury real estate mixed-used city-owned shopping center in Santa Monica.
• Oversee all monitoring of online brand during early entitlement phase of city approval and permitting.
• Develop social media strategy for development team and oversee all social media and online PR initiatives in collaboration with The Garvey Group.
• Set-up, acquire handles, design user experience, develop calls to action and develop content/posts on dedicated Facebook, Twitter and other accounts. www.ThePlazaatSantaMonica.com | www.facebook.com/plazaatsm

The Sliding Door Company, Social Media Director

• Developed online marketing strategy
• Managed extensive marketing intelligence, audience reconnaissance and website audit including visitor tracking mechanisms.
• Developed new blast email campaigns
• Authored social media plan and launched social media platforms including:
  www.facebook.com/TheSlidingDoorCo ~ twitter.com/SlidingDoorCo

Kalia Living, Social Media/Creative Director

• Develop company’s new brand online showcasing its luxury green/eco custom homes and vacation properties across four (4) master plan communities in Guanacaste, Costa Rica – 1500+ acres.
• Collaborated with CEO and leadership to develop new website and collateral.
• Served an on-going Business Development role. www.kalialiving.com

The Good Landlord, Creative Director

• Book launch, website development, brand activation and social media moderation for new real estate consulting practice. www.TheGoodlandlord.com

Confidential Real Estate investment fund

• $50M confidential real estate investment fund with four partners – buying ‘tape’ from banks for large database of foreclosures
• Developed powerpoint master deck and parlor meeting marketing collateral

Pinnacle Estate Properties, Inc.
16-year+ partnership since June 2005.

Creative Director/Marketing Director

• Oversee Creative, Graphic Design & printing for 9-office 1100+ real estate agency
• Corporate identity for company including corporate and individual agent listing presentations.
• PR for 4 office openings + 20th Anniversary Campaign.
• Developed Estate Division brand
• Established 2016 new logo and style guide.
• Established new 2016 corporate signage program.
• Developed monthly company-wide training of online marketing, social networks, and company initiatives.
• Developed corporate and individual agent listing presentations, including recent 2016 and 2018 new listing presentations.
• 1000+ direct mail campaigns.
• Handled all business cards for 500+ agents including design (100s of variations) plus printing.
• Responsible for 45 recruitment campaigns re-branding Pinnacle.
• Managed 20th Anniversary campaign plus grand opening of 2 offices.

Weintraub Financial Services, Creative Director

• Started new Identity Campaign including rebranding to Weintraub Real Estate Group.
• Developed logos, business cards, letterhead/stationary & envelopes and other key collateral.

Rosano & Partners, Marketing Director & Creative Director

• Support launch of Rosano Partners (Residential & Commercial), Rosano Property Management and Roman Group LLC (Investment property) companies.
• Extensive collateral & marketing campaign development including logo development, letterhead and business cards, direct mail campaigns, website support and printing & fulfillment.

Consensus Planning Group (now Consensus Inc.), Marketing Manager/Creative Director

• Marketing Manager for Land Use / Entitlement PR / Community Relations Firm
• Directed marketing for four-office firm that specializes in real estate and land use community, entitlement and development PR.
• Developed and executed multi-tiered marketing & PR plan, including developing new website.
• Managed all creative for client acquisitions and project fulfillment, including numerous notable real estate developers, public affairs contractors, city/county entities, and private parties seeking land use and transportation consultation.Community Relations for John Laing Homes, Home Depot, John Laing Homes, M. David Paul, Standard Pacific Homes, J.h Snyder, BNSF, OCTA and numerous others.
• Extensive web, blog, design, and pr experience.

Coldwell Banker, Publicist/Marketing Manager

• Developed 100th Anniversary Campaign for Valley-based franchise offices of Coldwell Banker.
• Oversaw marketing plan development in coordination with Connecticut headquarters.
• Launched extensive direct mail campaigns and agent recruitment programs.
• Responsible for all design, copywriting, printing and fulfillment.

Malibu Lumber Yard, Creative Director

Responsible for managing all marketing and creative for new luxury shopping center off Pacific Coast Highway and Cross Creek Road.
* Designed shopping center logo and identity program.
* Developed way-finding and graphics & signage program, including getting City of Malibu approval. Designed Monument, Pylon and Directory Signage.
* Supported grand opening with marketing collateral & PR services.
* Managed numerous freelance marketing / pr / social media projects. In-house Private Consulting – “supplementary” to ad/pr agencies.
* Collaborated with numerous players over the years including real estate companies managing Tenant Representation as well as Retailers.

PROJECT HISTORY

* Initially hired by Brett Thornton of TDGcorp as Project/Construction Manager and General Contractor.
* Then hired by Weintraub Real Estate Group to expand role.

ABOUT MLY

Malibu Lumber Yard is a 32,000 sq.ft. upscale boutique outdoor lifestyle retail shopping enter Located in the beautiful beach community of Malibu California That features a mix of national, regional and local upscale retail and restaurant tenants. Opened May 2009. Tenant list includes •James Perse •Intermix •Maxfield •Alice and Olivia•J Crew •Ever •Tory Burch •Theory •Adriana Shamaris •Chip & Pepper •Crumbs •A Tropical Affair •Il Cono Gelato •Bernie Saffire Salon and •Insurrection.
www.malibulumberyard.com

Pinnacle Estate Propertes, Creative Director
14+ Years

2018 & 2016 Pinnacle Estate Properties Listing Presentation

First 8 slides are brand new!

2016 Pinnacle Signage Identity

Tandem Mortgage, Creative Director

• Graphic Design & Printing for direct lender – mortgage broker

Harry Ross Industries, Creative Director

• Launch website and property branding for Commercial Brokerage.

Landsberg & Associates, Creative Director

• Developed 2 corporate brand identity campaigns in 4 years. New logo, new website, SEO.

PrendaMex (Mexico), Creative Director

• Launch US-based website for Mexico-based real estate & retail corporation.

Quest Realty Group, Creative Director

• New website / branding for Commercial Broker
  

Margulies Faith Law, Creative Director

• New merger between two real estate/bankruptcy law firms. Developed new branding including logo, business cards, letterhead/envelopes and new website.

Delphi Properties, Creative Director

• Commercial Agent marketing support including blast email, flyer development and website management.

Adobe Glasswell Park, Creative Director

• Launch property website to support Entitlement process and community relations programs. 
  

3TEN Development / 310 Development, Creative Director

• Establish all branding, Launch corporate website, Launch property microwebsites and support co-founders with marketing/PR advice.

TDG Corporation, Creative Director

• Extensive identity program for luxury shopping center developer including new logo, business cards, website and project websites.

Casa de Los Angeles, Creative Director

• Luxury vacation rental house in Punta Leona, Costa Rica
• Establish all branding, Launch corporate website and support co-founders with marketing/PR advice.

Elite Home Builders & Advanced Builder LA, Creative Director

• Developed identity for two construction companies including logo, business cards, letterhead, esignature files and extensive corporate websites.

Resch Polster Berger LLP, Web Developer/Marketing Manager

• Developed and launched new brand identity and website for Sunset Blvd. Law Firm that specializes in Real Estate, Business Litigation, and Intellectual Property.
• Responsible for strategy, copywriting, graphic design, art direction, photography, user interface, coding/programming, and optimization.
• Developed CMS system using WordPress. View at www.RPBlaw.com.

Peitzman Weg & Kempinsky LLP, Web Developer/Marketing Manager

• Revamped and relaunched firm website for Century City-based law firm specializing in Bankruptcy, Restructuring and Real Estate.
• Worked with senior partners to design and launch new user interface, give facelift to entire website, and completely restructure content management system.
• Responsible for strategy, graphic design, art direction, new user interface, coding/programming (coldfusion), and extensive backend database work.
• View at www.PWKllp.com.

Creative Director for Champion Real Estate Company

Develop new corporate identity starting with investor corporate brochure.