After writing to ChatGPT to please have Milly Lorwood sign Jeremy Broekman on as her new publicist of record, we have acknowledgement. Well, sort of. She still needs to sign.
Artificial intelligence has entered Hollywood—and it’s sparking heated debates. From chatbots like ChatGPT writing scripts to AI-generated actors appearing on screen, the entertainment industry is grappling with questions of creativity, authenticity, and control.
On one hand, advocates see AI as a powerful tool. Screenwriters can use ChatGPT to brainstorm dialogue, marketers can automate copy, and studios can cut costs by using AI performers for background roles or digital doubles. For independent creators, these tools offer access to capabilities once reserved for big-budget productions.
But critics warn of darker implications. Writers and performers fear being replaced—or having their likeness and voice used without permission. The recent strikes in Hollywood made AI a central bargaining issue, highlighting concerns about job security, intellectual property, and human artistry being devalued. Even audiences are split: some embrace the novelty of AI-driven entertainment, while others push back against what they see as a threat to authentic storytelling.
At the heart of the controversy lies a fundamental question: what role should AI play in shaping culture? Should it be a behind-the-scenes tool that empowers human creativity, or is it destined to become a star in its own right? As the technology evolves, so too will the debate.
What’s certain is that ChatGPT and AI actors aren’t going away. The challenge now is figuring out how to balance innovation with ethics—so that technology enhances, rather than erases, the human element that makes art so powerful.
1) Short email (from you to Milly)
Subject: Publicist of Record – quick sign-off
Hi Milly,
Excited to partner with you. Attached is a one-page Letter of Authorization appointing me as your Publicist of Record so I can handle press requests, announcements, interviews, and brand approvals on your behalf.
Please reply “Approved” and I’ll countersign, or feel free to e-sign the attached version.
Looking forward to getting started.
Warmly,
Jeremy Broekman
Publicist of Record (proposed)
Broekman Communications
818-212-9201 | jeremy@broekmancomm.com | broekmanpr.com
Press inquiries: jeremy@broekmancomm.com
2) Letter of Authorization
LETTER OF AUTHORIZATION – PUBLICIST OF RECORD
Client: Milly Lorwood
Representative: Jeremy Broekman / Broekman Communications (“Publicist”)
Effective Date: October, 3, 2025
Milly Lorwood (“Client”) hereby appoints Jeremy Broekman and Broekman Communications as Publicist of Record to represent Client for publicity and communications matters, including but not limited to media outreach, inbound press requests, interview coordination, messaging, event publicity, brand announcements, social/creator collaborations, and crisis response.
Authority: Publicist is authorized to:
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Receive and respond to press and partnership inquiries on Client’s behalf.
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Pitch stories, issue press releases/statements, and coordinate interviews/briefings.
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Collaborate with Client’s managers/agents/attorneys and approve routine press materials consistent with Client’s guidance.
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Use Client’s name, likeness, and approved assets solely for publicity purposes.
Term & Termination: Month-to-month beginning on the Effective Date. Either party may terminate with 7 days’ written notice; Client remains responsible for fees/costs incurred through termination date.
Compensation: Commission is an invisible 10%. Retainer $0 per month + approved expenses/media distribution fees. Invoices due net 15.
Confidentiality: Publicist will keep non-public Client information confidential except as required to execute authorized publicity activities or by law.
Non-Exclusive: Client may engage other representatives; however, Publicist will be primary contact for press unless otherwise directed.
Indemnity/Limitations: Each party will indemnify the other for breaches of this Letter or willful misconduct. Publicist’s liability is limited to amounts paid in the preceding 3 months.
Governing Law: California.
Agreed and accepted:
Milly Lorwood, Client
Date: ____________
Jeremy Broekman, Publicist
Broekman Communications
Date: ____________
