When clients ask us to lead a retreat or summit or board strategic planning meeting, we often ask them to include icebreakers or improv exercises into the mix. They usually think we are crazy and ask why? We’ve often advocated for activities that will help not only loosen people’s guards to place of authentic participation,…
On June 12, 2023, the California Assembly’s Judiciary Committee amended Assembly Bill (AB) 1757, introducing language that would effectively require all California websites to follow the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA. The law could profoundly change the legal landscape. By requiring conformance with WCAG 2.1, the bill would establish firm technical requirements…
As a marketing, advertising and PR guy, I am in awe of watching feature films like BARBIE launch with such a well-laid plan. It’s inspiring to watch campaigns unfold so well. You’ll notice people saying on social or in conversations that this film just appeared everywhere all of a sudden, however, as a former studio…
We’ve seen other SEO agencies starting to talk about “AI powered search generated experience (SGE)” and just wanted to explain what all this means. Very quickly everyone is exploding with information about AI and the average marketer is going to get overwhelmed pretty quickly. So here’s an article straight from Google that explains. Orig link:…
Threads just launched last week and I definitely can see how it will be useful in the long run. As a GenXer who embraced tools during the dot.com era and then again during Web 2.0 boom (these terms are aging me right?!), we understood that future success was linked to adopting early. I remember setting…
At Broekman, we’ve already helped dozens of clients meet the deadline of prepping their Google Analytics GA3 Universal Analytics accounts for data migration to Google Analytics GA4. Sounds like a bunch of nonsense to most people, but come July 1, 2023, all website visitor traffic will stop on Universal Analytics (like Y2K stop) and all…
At BROEKMAN, we’ve got experience managing over $1M in Google Adwords. We’ve got your back! Keywords are words or phrases that are used to match ads with the terms people are searching for. The keyword match types dictate how closely the keyword needs to match with the user’s search query so that the ad can…
In Harry Potter and the Half-Blood Prince®, the 6th book in the amazing franchise, those students learning apparition had to follow three distinct rules for a witch or wizard to disappear from one place and travel and reappear somewhere else instantly – teleportation. Destination. Determination. Deliberation. “One had to be completely determined to reach one’s…
WordPress 6.2.2 What’s NewCreditsFreedomsPrivacy Maintenance and Security Releases Version 6.2.2 addressed a security issue and fixed 1 bug. For more information, see the release notes. Version 6.2.1 addressed some security issues and fixed 30 bugs. For more information, see the release notes. Welcome to WordPress 6.2.2 WordPress 6.2 includes more than 292 enhancements and 394 bug fixes. This page…
We spent the past 22 months developing an amazing podcast called The Restaurant Dealmaker Show for the largest Restaurant Brokerage in California, Restaurant Realty Company. We’ve been working with the company’s founder and senior leadership to expand our thought leadership/PR program as well as compliment the founder’s best selling book of the same title. Hosted…
Outrageously Engaging Video Experiences Your business runs on video. Let’s get you up to speed. Virtual Meetings Premium video conferencing for max productivity from anywhere. Give your in-office, remote or hybrid teams the tools to connect and collaborate seamlessly. Events & Webinars Immersive virtual events platform with TV-quality, live streaming for stunning productions. Engage any…
Welcome to WordPress 6.2…. Wondering what’s new? A ton since November 2022 was the last major update of 6.1 WordPress 6.2 includes more than 292 enhancements and 394 bug fixes. This page highlights the latest features since the November 2022 release of WordPress 6.1. From quick highlights to developer resources, there’s a lot to explore.…
Commercial Agents and Business Brokers, As you are completing your Asset Purchase Agreements with clients and preparing sellers to hand over key content and accounts to buyers, make sure that they prepare a list of logins/passwords for those accounts they can easily hand over and walk your clients through logging in to confirm ownership. Alternatively,…